Six of fourteen models named Bannerflow first on the direct prompt; one named Celtra. Both were named by all fourteen models and Bannerflow carries 56 labels and Celtra 54, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the creative automation platforms page.
Across every category in the November 2026 Edition, Bannerflow and Celtra were named in the same answer 132 times, of the 146 answers naming Bannerflow and the 163 naming Celtra. In those answers Celtra took the first choice twenty-seven times and Bannerflow fourteen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid for Tight Budgets: Enterprise options like Bannerflow, Celtra, or Hunch” Grok 4.20 · budget prompt · hard negative
“Avoid enterprise tools such as Celtra, Bannerflow, and Smartly” Perplexity Sonar · budget prompt · hard negative
“Platforms such as Celtra, Smartly.io, and Bannerflow may be appropriate at scale, but ask for the full cost of onboarding” GPT-6 Luna · negative prompt · soft negative
“Bannerflow publishes into 100+ named ad platforms, includes built-in AI image and video generation, and scores higher with G2 reviewers on ease of use.” Claude Haiku 4.5 · comparative prompt · first choice
“the best creative automation platforms for a mid-market B2B company are generally considered to be Bannerflow and Cape.io” Mistral Small · direct prompt · first choice
“Bannerflow and Celtra are cited as best for enterprise marketing teams publishing display, social and DOOH at volume” Muse Glimmer 30B · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid - Celtra & Smartly.io are powerful but tend to be enterprise-focused” Kimi K2 · direct prompt · hard negative
“Avoid for Tight Budgets: Enterprise options like Bannerflow, Celtra, or Hunch” Grok 4.20 · budget prompt · hard negative
“Avoid: Celtra and Smartly unless you have enterprise-level budgets” Kimi K2 · paraphrase prompt · hard negative
“Long-running enterprise creative management platform that helped define the category. It is still a major player for global brands with high-volume creative and strong media-governance needs.” Muse Glimmer 30B · comparative prompt · first choice
“Celtra is best for marketing and creative teams at mid-market and enterprise brands that produce high volumes of digital ad creatives” Claude Haiku 4.5 · paraphrase prompt · first choice
“Choose Celtra or Storyteq if your biggest challenge is global brand governance and localizing enterprise campaigns.” Gemini 3.5 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.