Semrush vs Owler
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Zero of fourteen models named Semrush first on the direct prompt; zero named Owler. Semrush was named by fourteen of the fourteen models and Owler by ten and Semrush carries 58 labels and Owler 18, so the shares are not directly comparable.
Boston, United States, founded 2008. Named in six categories this edition.
Owler
accepted challengerNamed in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the competitive intelligence tools page.
By framing
SemrushFirst choices, of fourteen modelsOwlerEvery model, every framing
| Model | DirectOW | ParaphraseOW | ComparativeOW | Budget-constrainedOW | Scale-constrainedOW | NegativeOW |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | OW | ||||
| Perplexity Sonar | | | OW | | ||
| Grok 4.20 | | | | | | OW |
| Mistral Small | | OW | | |||
| DeepSeek V4 Flash | | OW | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | OW | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | OW | | | OW | | |
| MiniMax M2.5 | OW | OW | OW | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | OW | | |
SemrushOW Owler first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush on the left and Owler on the right.The direct prompt
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Semrush2%#5 of 12What the models said about Semrush
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Expensive (especially for small teams; complaints about hidden fees, trials turning into charges, and hard cancellations). Steep learning curve.” Grok 4.20 · negative prompt · soft negative
“Similarweb and Semrush provide modeled estimates, so use them for directional comparisons—not precise traffic, revenue, or conversion claims.” Perplexity Sonar · negative prompt · soft negative
“Recurring negatives cite high pricing, steep learning curve, occasional data discrepancies, and some navigation or feature limitations.” Muse Glimmer 30B · negative prompt · soft negative
“the *best "all‑in‑one"* for most small companies is SEMrush ... It's the most comprehensive single tool at a price most startups can justify.” MiniMax M2.5 · budget prompt · first choice
What the models said about Owler
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Owler is the best default choice for a company with a limited competitive-intelligence budget.” Perplexity Sonar · budget prompt · first choice
“High-level company profiles, revenue estimates, funding updates... Cost: Free (tracks up to 5 companies).” Gemini 3.5 Flash · budget prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.