Crayon vs Owler
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Five of fourteen models named Crayon first on the direct prompt; zero named Owler. Crayon was named by fourteen of the fourteen models and Owler by ten and Crayon carries 63 labels and Owler 18, so the shares are not directly comparable.
Named in three categories this edition.
Owler
accepted challengerNamed in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the competitive intelligence tools page.
By framing
CrayonFirst choices, of fourteen modelsOwlerEvery model, every framing
| Model | DirectOW | ParaphraseOW | ComparativeOW | Budget-constrainedOW | Scale-constrainedOW | NegativeOW |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | OW | | |
| Perplexity Sonar | | | | OW | ||
| Grok 4.20 | | | | | | OW |
| Mistral Small | | | OW | |||
| DeepSeek V4 Flash | | | | OW | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | OW | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | OW | | | OW | | |
| MiniMax M2.5 | OW | OW | OW | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | OW | | |
CrayonOW Owler first choice named as an alternative argued againstblank: not namedEach cell is one answer, Crayon on the left and Owler on the right.The direct prompt
Crayon first, Owler an alternative
5 of 14 modelsOwler was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
What the models said about Crayon
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)” DeepSeek V4 Flash · budget prompt · hard negative
“Crayon: A competitor intelligence platform ... best suited for product marketing and competitive intelligence teams at mid-size and enterprise B2B companies.” Llama 4 Maverick · paraphrase prompt · first choice
“Best Overall: Crayon ... Consistently rated as the best all-around CI platform for mid-market and enterprise teams” Kimi K2 · direct prompt · first choice
“The Best All-Rounder: Crayon ... widely considered the gold standard for mid-market and large enterprises” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Owler
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Owler is the best default choice for a company with a limited competitive-intelligence budget.” Perplexity Sonar · budget prompt · first choice
“High-level company profiles, revenue estimates, funding updates... Cost: Free (tracks up to 5 companies).” Gemini 3.5 Flash · budget prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.