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AI visibility and answer engine tracking tools · November 2026 Edition

Otterly vs HubSpot AEO Tool

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Otterly first on the direct prompt; zero named HubSpot AEO Tool. Otterly was named by fourteen of the fourteen models and HubSpot AEO Tool by twelve and Otterly carries 46 labels and HubSpot AEO Tool 30, so the shares are not directly comparable.

Otterly

accepted challenger

Named in two categories this edition.

HubSpot AEO Tool

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.

First-choice share20%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 10; printed, not drawn.
Labels4630A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Otterly reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in twelve of the fourteen direct answers. Peec AI vs Otterly · Peec AI vs HubSpot AEO Tool · Otterly vs Profound

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OtterlyFirst choices, of fourteen modelsHubSpot AEO Tool
Direct001 against Otterly · 1 against HubSpot AEO Tool
Paraphrase01
Comparative201 against HubSpot AEO Tool
Budget-constrained1111 against HubSpot AEO Tool
Scale-constrained00
Negative014 against Otterly · 1 against HubSpot AEO Tool
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Otterly and HubSpot AEO Tool were named in the same answer fifty-eight times, of the 124 answers naming Otterly and the 90 naming HubSpot AEO Tool. In those answers HubSpot AEO Tool took the first choice three times and Otterly twenty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Otterly and HubSpot AEO Tool stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Otterly HubSpot AEO Tool first choice named as an alternative argued againstblank: not namedEach cell is one answer, Otterly on the left and HubSpot AEO Tool on the right.

The direct prompt

The plain question, one answer per model, grouped by where Otterly and HubSpot AEO Tool stood in it.

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Scrunch alternatives: HubSpot AEO Tool, Mentionova, Peec AI
Gemini 3.5 FlashProfound, Scrunch alternatives: Gauge, HubSpot AEO Tool, Mentionova, Semrush AI Visibility Toolkit
Perplexity SonarPeec AI alternatives: HubSpot AEO Tool, Semrush AI Visibility Toolkit, Sona AI Visibility
Grok 4.20Peec AI alternatives: DeepSmith, HeyAmos, HubSpot AEO Tool, Profound
Mistral SmallGetIntel, Peec AI alternatives: Otterly, Sona AI Visibility
DeepSeek V4 FlashGetIntel, Peec AI alternatives: Otterly
Llama 4 MaverickPeec AI alternatives: GetIntel, HubSpot AEO Tool, Otterly, Wonnda Signal
Qwen 3.7 FlashPeec AI alternatives: DeepSmith, HubSpot AEO Tool, Profound
Kimi K2Peec AI alternatives: AthenaHQ, HubSpot AEO Tool
GLM 4.7 FlashXSona AI Visibility alternatives: Ahrefs Brand Radar, Otterly, Peec AI, Tracemetry
Muse Glimmer 30BPeec AI alternatives: HeyAmos, HubSpot AEO Tool

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniProfound alternatives: Conductor, SE Ranking, SE Visible, Similarweb AI Search Intelligence
MiniMax M2.5Peec AI alternatives: GetIntel, Sona AI Visibility, Trakkr
GPT-6 LunaPeec AI alternatives: Profound, Semrush AI Visibility Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Otterly leads by forty-two points.
Otterly51%#1 of 8
HubSpot AEO Tool9%#3 of 8
The full small business standing →
Mid-marketThe figures above
Otterly leads by seventeen points.
Otterly20%#2 of 10
HubSpot AEO Tool4%#5 of 10
The full mid-market standing →
Enterprise
Otterly leads by two points.
Otterly2%#9 of 11
HubSpot AEO Tool0%#10 of 11
The full enterprise standing →

What the models said about Otterly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI” Llama 4 Maverick · negative prompt · hard negative
“Some tools marketed broadly (like Otterly.AI, Peec AI, Rankscale) were flagged as "highly problematic for enterprise" use” MiniMax M2.5 · negative prompt · soft negative
“Monitoring-only tools (Otterly, SE Visible, Nightwatch) reveal visibility is low but don't tell you how to fix it.” Claude Haiku 4.5 · negative prompt · soft negative
“The best AI visibility and answer engine tracking tool for a company with a limited budget is Otterly.AI, which costs $29 a month.” Llama 4 Maverick · budget prompt · first choice
“the best AI‑visibility and answer‑engine tracking tool for a company with a limited budget is Otterly.ai” GLM 4.7 FlashX · budget prompt · first choice
“the best AI visibility and answer engine tracking tool is Otterly.ai (starting at ~$29/month)” Grok 4.20 · budget prompt · first choice

What the models said about HubSpot AEO Tool

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI” Llama 4 Maverick · negative prompt · hard negative
“It's newer and currently tracks fewer engines than dedicated tools. Also, it only makes sense if you're already invested in HubSpot.” DeepSeek V4 Flash · direct prompt · soft negative
“its standalone offering is comparatively limited in engines and prompt volume” Perplexity Sonar · comparative prompt · soft negative
“Tools from reputable sources like HubSpot's AEO tool are often recommended for their clarity on methodology, multi-engine tracking” Grok 4.20 · negative prompt · first choice
“For a mid-sized B2B company, HubSpot AEO is the strongest default recommendation” Perplexity Sonar · paraphrase prompt · first choice
“Best Free Starting Point: HubSpot AEO Grader ... it serves as the best free tool” Gemini 3.5 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.