Index › GTM › GTM data and infrastructure › Web analytics › Google Analytics 4 vs HubSpot Marketing Hub
Web analytics · November 2026 Edition
Google Analytics 4 vs HubSpot Marketing Hub
Seven of fourteen models named Google Analytics 4 first on the direct prompt; zero named HubSpot Marketing Hub. Google Analytics 4 was named by fourteen of the fourteen models and HubSpot Marketing Hub by ten and Google Analytics 4 carries 74 labels and HubSpot Marketing Hub 14, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
First-choice share55%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate23%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 15; printed, not drawn.
Labels7414A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel was named alongside these two in eight of the fourteen direct answers. Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Microsoft Clarity · Google Analytics 4 vs Plausible Analytics
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsHubSpot Marketing Hub
Direct703 against Google Analytics 4
Paraphrase942 against Google Analytics 4
Comparative120
Budget-constrained130
Scale-constrained10
Negative0012 against Google Analytics 4 · 1 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Google Analytics 4 HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Analytics 4 and HubSpot Marketing Hub stood in it.
Google Analytics 4 first, HubSpot Marketing Hub an alternative
7 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Google Analytics 4 alternatives: Adobe Analytics, Amplitude, HubSpot Marketing Hub, Mixpanel
GPT-5.4 miniGoogle Analytics 4 alternatives: Amplitude, Matomo, Mixpanel
Perplexity SonarGoogle Analytics 4 alternatives: Amplitude, HockeyStack, Looker Studio, Matomo, Microsoft Clarity, Mixpanel, Plausible Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Analytics, Amplitude, Google Tag Manager, Heap, Microsoft Clarity, Mixpanel
MiniMax M2.5BigQuery, Google Analytics 4 alternatives: Dreamdata, HockeyStack
GPT-6 LunaGoogle Analytics 4 alternatives: Dreamdata, HockeyStack, Matomo, Plausible Analytics
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, Dreamdata, HubSpot Marketing Hub, Matomo, Mixpanel, Piwik PRO Analytics Suite
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashDreamdata, HockeyStack alternatives: HubSpot Marketing Hub, PostHog
DeepSeek V4 FlashHockeyStack alternatives: Dreamdata, Google Analytics 4, Matomo
Qwen 3.7 FlashDreamdata alternatives: HockeyStack, HubSpot Marketing Hub, Mixpanel
Kimi K2Dreamdata alternatives: Google Analytics 4, HockeyStack
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Grok 4.20Mixpanel alternatives: Fathom, Matomo, Plausible Analytics, PostHog
Mistral SmallClics alternatives: Amplitude, Google Analytics 4 (GA4) with BigQuery, Heap, Matomo, Mixpanel, Piwik PRO Analytics Suite, PostHog
Llama 4 MaverickClics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by fifty-six points.
Google Analytics 457%#1 of 14HubSpot Marketing Hub2%#8 of 14Mid-marketThe figures above
Google Analytics 4 leads by forty-seven points.
Google Analytics 455%#1 of 15HubSpot Marketing Hub7%#2 of 15Enterprise
Google Analytics 4 leads by two points.
Google Analytics 44%#5 of 12HubSpot Marketing Hub2%#– of 12What the models said about Google Analytics 4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Google Analytics is the most scrutinized analytics platform, with several documented concerns... ruled that Google Analytics violates GDPR” MiniMax M2.5 · negative prompt · hard negative
“Google Analytics is notorious for using invasive data collection techniques... many businesses are switching away from Google Analytics” Claude Haiku 4.5 · negative prompt · hard negative
“Why avoid? It collects vast amounts of user data (often without explicit consent)... It's the most criticized in privacy audits” Grok 4.20 · negative prompt · hard negative
“start with: 1. Google Analytics 4 + Microsoft Clarity (both free) - This combination covers almost all basic to intermediate analytics needs at zero cost” MiniMax M2.5 · budget prompt · first choice
“For most mid-market B2B companies, GA4 with BigQuery paired with CRM integration ... provides the best balance of capability, cost, and complexity.” MiniMax M2.5 · direct prompt · first choice
“a combination of Google Analytics 4 (for overall traffic and conversion tracking) and Dealfront Leadfeeder ... is a powerful stack” Mistral Small · paraphrase prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
Google Analytics 4 vs MixpanelGoogle Analytics 4 vs Microsoft ClarityGoogle Analytics 4 vs Plausible AnalyticsGoogle Analytics 4 vs AmplitudeGoogle Analytics 4 vs PostHogGoogle Analytics 4 vs UmamiHubSpot Marketing Hub vs MixpanelHubSpot Marketing Hub vs Microsoft ClarityHubSpot Marketing Hub vs Plausible AnalyticsHubSpot Marketing Hub vs AmplitudeHubSpot Marketing Hub vs PostHogHubSpot Marketing Hub vs UmamiAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.