Index › GTM › GTM data and infrastructure › Market intelligence › Similarweb vs HubSpot Marketing Hub
Market intelligence platforms · November 2026 Edition
Similarweb vs HubSpot Marketing Hub
Zero of fourteen models named Similarweb first on the direct prompt; three named HubSpot Marketing Hub. Similarweb was named by thirteen of the fourteen models and HubSpot Marketing Hub by seven and Similarweb carries 38 labels and HubSpot Marketing Hub 13, so the shares are not directly comparable.
Named in six categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 13; printed, not drawn.
Labels3813A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Similarweb reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs Similarweb · Apollo.io vs HubSpot Marketing Hub · ZoomInfo vs Similarweb
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SimilarwebFirst choices, of fourteen modelsHubSpot Marketing Hub
Direct03
Paraphrase00
Comparative00
Budget-constrained30
Scale-constrained00
Negative003 against Similarweb
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Similarweb and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Similarweb HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Similarweb on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Similarweb and HubSpot Marketing Hub stood in it.
HubSpot Marketing Hub first, Similarweb not the choice
3 of 14 modelsSimilarweb was named in the answer but not as the choice, or not at all.Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Similarweb leads by seven points.
Similarweb9%#2 of 20HubSpot Marketing Hub2%#11 of 20Mid-marketThe figures above
Level: the same share of first choices.
Similarweb6%#3 of 13HubSpot Marketing Hub6%#6 of 13Enterprise
HubSpot Marketing Hub is not named for this buyer.
Similarweb0%#12 of 18HubSpot Marketing Hub—not namedWhat the models said about Similarweb
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Similarweb, Semrush, and comparable products estimate online behavior; they should not automatically be treated as audited revenue, customer counts, or total market share.” Perplexity Sonar · negative prompt · soft negative
“The best market intelligence platform for a company with a limited budget is Similarweb, with a starting price of $125/month.” Llama 4 Maverick · budget prompt · first choice
“If you can spend ~$100–$150/month, Similarweb or Semrush provide the best ROI for digital market intelligence.” Qwen 3.7 Flash · budget prompt · first choice
“Similarweb is the overall pick for market intelligence in 2026.” Muse Glimmer 30B · budget prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
Apollo.io vs SimilarwebApollo.io vs HubSpot Marketing HubZoomInfo vs SimilarwebZoomInfo vs HubSpot Marketing HubSimilarweb vs CrunchbaseSimilarweb vs AlphaSenseSimilarweb vs KlueSimilarweb vs CrayonCrunchbase vs HubSpot Marketing HubAlphaSense vs HubSpot Marketing HubHubSpot Marketing Hub vs KlueHubSpot Marketing Hub vs CrayonAll twenty-eight head-to-head pages and the full market intelligence standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.