Market intelligence platforms · November 2026 Edition
Apollo.io vs AlphaSense
Five of fourteen models named Apollo.io first on the direct prompt; one named AlphaSense. Apollo.io was named by thirteen of the fourteen models and AlphaSense by fourteen and Apollo.io carries 30 labels and AlphaSense 43, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty-two categories this edition.
Named in three categories this edition.
First-choice share22%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%28%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 13; printed, not drawn.
Labels3043A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs Similarweb · Apollo.io vs Crunchbase
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsAlphaSense
Direct513 against AlphaSense
Paraphrase52
Comparative05
Budget-constrained104 against AlphaSense
Scale-constrained001 against AlphaSense
Negative011 against Apollo.io · 4 against AlphaSense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Apollo.io and AlphaSense stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | ||||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Apollo.io AlphaSense first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and AlphaSense on the right.The direct prompt
The plain question, one answer per model, grouped by where Apollo.io and AlphaSense stood in it.
Apollo.io first, AlphaSense not the choice
5 of 14 modelsAlphaSense was named in the answer but not as the choice, or not at all.Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
AlphaSense first, Apollo.io not the choice
1 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniContify alternatives: Klue, ZoomInfo
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by thirty-nine points.
Apollo.io39%#1 of 20AlphaSense0%#20 of 20Mid-marketThe figures above
Apollo.io leads by sixteen points.
Apollo.io22%#1 of 13AlphaSense6%#5 of 13Enterprise
The order flips: AlphaSense leads at enterprise.
AlphaSense25%#1 of 18Apollo.io4%#– of 18What the models said about Apollo.io
No label in this category carried a quote.
What the models said about AlphaSense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo are excellent but typically start at $10,000+/year” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Avoid platforms like Crayon, Klue, AlphaSense, or Smarte” DeepSeek V4 Flash · budget prompt · hard negative
“Choose AlphaSense for strategy, investment, filings, expert research, and competitive intelligence in one research environment.” Perplexity Sonar · comparative prompt · first choice
“Competitive strategy or diligence that depends on documents, expert views, and emerging signals: start with AlphaSense.” GPT-6 Luna · comparative prompt · first choice
“For Corporate M&A, VC, or High-Level Strategic Planning: Prioritize AlphaSense, PitchBook, or CB Insights” Gemini 3.5 Flash · comparative prompt · first choice
Also compared
Apollo.io vs ZoomInfoApollo.io vs SimilarwebApollo.io vs CrunchbaseApollo.io vs HubSpot Marketing HubApollo.io vs KlueApollo.io vs CrayonZoomInfo vs AlphaSenseSimilarweb vs AlphaSenseCrunchbase vs AlphaSenseAlphaSense vs HubSpot Marketing HubAlphaSense vs KlueAlphaSense vs CrayonAll twenty-eight head-to-head pages and the full market intelligence standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.