Identity governance · RankedIden
Iden is an identity governance product for IT teams at growing companies of 50 to 2,000 employees · idenhq.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Entra ID Governance is first at 27%.
Microsoft Entra ID Governance is first at 30%. 0 of 14 models made it the first choice when asked directly.
No model named it for this buyer.
Why models recommend it
“No engineering team + want governed access fast: AccessOwl or Iden on top of existing Entra/Okta/Google Workspace.”Muse Glimmer 30B · Budget-constrained question · first choice
“Iden and AccessOwl are top choices for small to mid-sized companies with limited budgets”Mistral Small · Budget-constrained question · first choice
“I'd recommend Omada Identity Cloud or Iden for a mid-sized B2B company”GLM 4.7 FlashX · Paraphrase question · first choice
“Other options to consider are Iden, which is suitable for lean, SaaS-heavy organizations with 50-2,000 users”Llama 4 Maverick · Budget-constrained question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Iden, over the 22 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 18 | 0 | View → | |
| 16 | 0 | Compare → | |
| 14 | 2 | Compare → | |
| 13 | 3 | Compare → | |
| 9 | 2 | Compare → | |
| 8 | 0 | View → | |
| 7 | 3 | View → | |
| 7 | 2 | Compare → | |
| 7 | 1 | Compare → | |
| 6 | 0 | Compare → |
What the models named instead of Iden →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Iden's own site, not checked by Gane.
- For
- IT teams; growing companies of 50 to 2,000 employees
- Price stated
- Starts at $7.50/user/mo
- Starting price
- 7.50
- Free plan or trial
- Two weeks, on your own stack
- Integrations
- 200
- Certifications
- SOC 2 Type II
- Customers named
- Appsmith, Archetype AI, Udaan, Emeritus, Retool, Browserstack, Facilio, Jones IT
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 22 of the 22 answers that named Iden and are not a share of its labels.
Domains cited
Sixty-three of the eighty-five domain citations in answers naming Iden came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 95 | 15 | 2026-09-07 | IGA | |
| Glossary or explainer | 23 | 19 | 2026-09-07 | IGA | |
| Report or ebook | 20 | 6 | 2026-09-06 | IGA | |
| Comparison | 20 | 3 | 2026-09-07 | IGA, Secrets | |
| Template or tool | 4 | 3 | 2026-08-11 | IGA | |
| Conference or event | 1 | undated |
Most recent
- 2026-09-07Agent offboarding glossary or explainer
- 2026-09-07Ai agent identity glossary or explainer
- 2026-09-07Birthright access glossary or explainer
- 2026-09-07Machine identity glossary or explainer
- 2026-09-07Oauth grant glossary or explainer
- 2026-09-07Secrets management vs nhi governance comparison
How it is countedHide how it is counted
Every page idenhq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.