Data loss prevention · RankedGoogle Workspace DLP
Google Workspace DLP is a data loss prevention product from Google that applies rules to content in Gmail and Google Drive · workspace.google.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Purview DLP is first at 51%.
Microsoft Purview DLP is first at 48%.
No model named it for this buyer.
Why models recommend it
“Already on Google Workspace? Start with Google Workspace DLP.”GPT-5.4 mini · Budget-constrained question · first choice
“The Unified Platform (Microsoft Purview, Google Workspace DLP) ... Likely included in your existing Microsoft or Google subscriptions.”Qwen 3.7 Flash · Scale-constrained question · alternative
“evaluate their native DLP features first. Native tools may cover 70–80% of your needs at no extra vendor cost”Gemini 3.5 Flash · Scale-constrained question · alternative
“Most Google Workspace organizations: Google Workspace DLP”GPT-5.4 mini · Comparative question · alternative
What gives them pause
“Relying Solely on Basic Native Cloud DLP (e.g., Standard Microsoft 365 or Google Workspace)”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Google Workspace DLP, over the 19 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 18 | 12 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 3 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Workspace DLP's own site, not checked by Gane.
- For
- Enterprise
- Price stated
- Contact sales for pricing
- Free plan or trial
- All plans feature a free 14-day trial
- Customers named
- Air Liquide, ATB Financial, Equifax, Humana, HCLSoftware, Roche, Trellix, Airbus
- Also from Google Workspace
- Google Workspace 2-Step Verification, Google Workspace Security
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 17 of the 19 answers that named Google Workspace DLP and are not a share of its labels.
Domains cited
Forty-four of the forty-eight domain citations in answers naming Google Workspace DLP came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,275 | 0 | 2023-11-16 | Video conferencing, Business phones | |
| Case study | 1,515 | 1 | 2026-09-22 | EDI | |
| Report or ebook | 77 | undated | |||
| Conference or event | 63 | 0 | 2026-03-30 | ||
| Glossary or explainer | 47 | undated | |||
| Comparison | 5 | 0 | 2025-10-24 | ||
| Webinar or virtual event | 4 | 0 | 2025-04-21 |
Most recent
- 2026-09-22Top tips from founders on how to use ai to help grow your business case study
- 2026-03-3010 must see sessions at cloud next 2026 conference or event
- 2025-10-24M365 alternative business continuity comparison
- 2025-10-16M365 alternative business continuity comparison
- 2025-04-21Cloud next 25 recap workspace with gemini on demand sessions webinar or virtual event
- 2025-04-15Cloud next 25 recap workspace with gemini on demand sessions webinar or virtual event
Events in person
- April 22, 2026 to April 24, 2026Google Cloud Next ’26Las Vegas · hybrid · spoke
As the event pages on workspace.google.com state them, read October 5, 2026.
How it is countedHide how it is counted
Every page workspace.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name video conferencing (48); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.