Data loss prevention · RankedFortra DLP
Fortra DLP is a data loss prevention product from Fortra that detects and prevents unauthorized sharing of confidential data across endpoints, networks, and cloud platforms · fortra.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Purview DLP is first at 51%.
Microsoft Purview DLP is first at 48%.
Microsoft Purview DLP is first at 68%.
Why models recommend it
“Digital Guardian excels at endpoint-centric DLP with granular control over who can access what data based on identity.”Kimi K2 · Comparative question · alternative
“widely considered the industry standard for organizations whose primary concern is Intellectual Property (IP) theft”Qwen 3.7 Flash · Comparative question · alternative
“Need strong endpoint behavioral DLP and you're platform agnostic: Fortra DLP / Digital Guardian”Muse Glimmer 30B · Paraphrase question · alternative
What gives them pause
“Avoid Digital Guardian/Fortra unless you have 500+ endpoints, a dedicated DLP team, and can tolerate significant operational overhead.”DeepSeek V4 Flash · Negative question · warning
“Acquisitions in Transition (e.g., Fortra/Digital Guardian, recent DSPM buyouts)... product roadmaps often stall”Gemini 3.5 Flash · Negative question · warning
“a necessary evil that causes more compatibility problems than every other endpoint agent we have put together”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Fortra DLP, over the 42 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 37 | 4 | View → | |
| 35 | 17 | View → | |
| 33 | 2 | View → | |
| 25 | 0 | View → | |
| 23 | 1 | View → | |
| 17 | 1 | View → | |
| 17 | 0 | View → | |
| 13 | 1 | View → | |
| 10 | 1 | View → | |
| 9 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Fortra DLP's own site, not checked by Gane.
- For
- Foundational capabilities for security-conscious organizations; next-level capabilities for mid-sized organizations or organizations with evolving security environments; most comprehensive offering, tailored for large enterprises or highly complex environments.
- Price stated
- simple, tiered pricing for cyber defense
- Customers named
- American Express, Bose, Cargill, CocaCola, Delta Air Lines, Fedex, Goldman Sachs, Godaddy
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 41 of the 42 answers that named Fortra DLP and are not a share of its labels.
Domains cited
107 of the 133 domain citations in answers naming Fortra DLP came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,245 | undated | DLP, MFA | ||
| Report or ebook | 371 | undated | DLP, Email security | ||
| News or press | 368 | undated | DLP, Email security | ||
| Podcast or video | 142 | undated | DLP, PAM | ||
| Case study | 85 | undated | DLP, EDR | ||
| Comparison | 40 | undated | DLP, SASE | ||
| Glossary or explainer | 38 | undated | ZTNA | ||
| Webinar or virtual event | 19 | undated | DLP | ||
| Template or tool | 13 | undated | |||
| Conference or event | 8 | undated |
How it is countedHide how it is counted
Every page fortra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.