Azure Load Balancer
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HAProxy is first at 19%.
HAProxy is first at 32%. 1 of 14 models made it the first choice when asked directly.
F5 BIG-IP is first at 23%.
Why models recommend it
“I'd recommend starting with AWS ALB or Azure Load Balancer (depending on your cloud provider)”Claude Haiku 4.5 · Direct question · first choice
“Azure Load Balancer/Application Gateway, Google Cloud Load Balancing—easy to start, scales automatically, low ops burden.”Grok 4.20 · Scale-constrained question · alternative
“AWS ALB, Azure Application Gateway, Google Cloud Load Balancing | Fully managed, auto-scaling, low operational overhead”MiniMax M2.5 · Direct question · alternative
“NGINX Plus / AWS Elastic Load Balancing / Azure Load Balancer – best when you are already cloud-native on AWS/Azure”Muse Glimmer 30B · Direct question · alternative
What gives them pause
“Cloud-managed load balancers (AWS ALB, Azure LB, GCP Cloud Load Balancing) often incur charges for data transferring across different Availability Zones”Gemini 3.5 Flash · Negative question · warning
“cloud-native load balancers like Azure Load Balancer may lack deep packet inspection capabilities”Mistral Small · Negative question · warning
“may be overkill unless you're already using those cloud platforms”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Azure Load Balancer, over the 75 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 68 | 23 | View → | |
| 64 | 13 | View → | |
| 56 | 2 | View → | |
| 44 | 5 | View → | |
| 33 | 0 | View → | |
| 32 | 0 | View → | |
| 29 | 3 | View → | |
| 26 | 2 | View → | |
| 20 | 1 | View → | |
| 20 | 0 | View → |
What the models named instead of Azure Load Balancer →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Azure Load Balancer's own site, not checked by Gane.
- Also from Azure
- Azure ACR, Azure AD Conditional Access, Azure AD Graph API, Azure AI Document Intelligence, Azure AI Foundry, Azure AI Gateway and 81 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 54 of the 75 answers that named Azure Load Balancer and are not a share of its labels.
Domains cited
137 of the 157 domain citations in answers naming Azure Load Balancer came from a third party's page. Twenty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |