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Load balancers · November 2026 Edition

Kemp LoadMaster vs Cloudflare Load Balancing

One of fourteen models named Kemp LoadMaster first on the direct prompt; one named Cloudflare Load Balancing. Kemp LoadMaster was named by eleven of the fourteen models and Cloudflare Load Balancing by eleven and Kemp LoadMaster carries 19 labels and Cloudflare Load Balancing 29, so the shares are not directly comparable.

Kemp LoadMaster

accepted challenger

Named in one category this edition.

Cloudflare Load Balancing

accepted challenger

Named in one category this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 16; printed, not drawn.
Labels1929A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kemp LoadMaster reading right to left. Rank and label count are printed, not drawn.NGINX was named alongside these two in eleven of the fourteen direct answers. HAProxy vs Kemp LoadMaster · HAProxy vs Cloudflare Load Balancing · NGINX vs Kemp LoadMaster

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the load balancers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Kemp LoadMasterFirst choices, of fourteen modelsCloudflare Load Balancing
Direct11
Paraphrase40
Comparative00
Budget-constrained00
Scale-constrained10
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Kemp LoadMaster and Cloudflare Load Balancing were named in the same answer twenty-five times, of the 53 answers naming Kemp LoadMaster and the 91 naming Cloudflare Load Balancing. In those answers Cloudflare Load Balancing took the first choice three times and Kemp LoadMaster four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Kemp LoadMaster and Cloudflare Load Balancing stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Kemp LoadMaster Cloudflare Load Balancing first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kemp LoadMaster on the left and Cloudflare Load Balancing on the right.

The direct prompt

The plain question, one answer per model, grouped by where Kemp LoadMaster and Cloudflare Load Balancing stood in it.

Kemp LoadMaster first, Cloudflare Load Balancing not the choice

1 of 14 modelsCloudflare Load Balancing was named in the answer but not as the choice, or not at all.
Kimi K2Kemp LoadMaster alternatives: HAProxy

Cloudflare Load Balancing first, Kemp LoadMaster not the choice

1 of 14 modelsKemp LoadMaster was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashCloudflare Load Balancing alternatives: AWS Application Load Balancer, Azure Application Gateway, GCP Cloud Load Balancing, HAProxy, NGINX, Progress Kemp LoadMaster

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniAWS Application Load Balancer alternatives: AWS Network Load Balancer, Cloudflare Load Balancing, Google Cloud Application Load Balancer
Perplexity SonarProgress Kemp LoadMaster alternatives: AWS Elastic Load Balancing, Cloudflare Load Balancing, HAProxy, NGINX
Grok 4.20HAProxy alternatives: AWS Elastic Load Balancing (ELB) – ALB/NLB, Cloudflare Load Balancing, Loadbalancer.org Enterprise ADC, NGINX, Progress Kemp LoadMaster
Mistral SmallNGINX alternatives: Citrix ADC, F5 BIG-IP, HAProxy, Kemp LoadMaster, Loadbalancer.org Enterprise ADC
Llama 4 MaverickNGINX alternatives: Citrix ADC, F5 BIG-IP, HAProxy, Kemp LoadMaster
GLM 4.7 FlashXProgress Kemp LoadMaster alternatives: Cloudflare Load Balancing, HAProxy, NGINX

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5AWS Application Load Balancer, Azure Load Balancer, Network Load Balancer alternatives: Google Cloud Load Balancing, NGINX
DeepSeek V4 FlashHAProxy, Progress Kemp LoadMaster alternatives: NGINX
Qwen 3.7 FlashNGINX alternatives: Application Load Balancer, HAProxy
MiniMax M2.5no first choice alternatives: AWS Application Load Balancer, Azure Load Balancer, Citrix ADC, F5 BIG-IP, Google Cloud Load Balancing, HAProxy, NGINX
GPT-6 LunaApplication Load Balancer alternatives: Application Gateway, External Application Load Balancer, Front Door, Network Load Balancer
Muse Glimmer 30BHAProxy alternatives: AWS Elastic Load Balancing, Azure Load Balancer, NGINX, Progress Kemp LoadMaster

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Cloudflare Load Balancing leads by five points.
Cloudflare Load Balancing9%#4 of 14
Kemp LoadMaster3%#8 of 14
The full small business standing →
Mid-marketThe figures above
The order flips: Kemp LoadMaster leads at mid-market.
Kemp LoadMaster12%#3 of 16
Cloudflare Load Balancing2%#8 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Kemp LoadMaster2%#10 of 16
Cloudflare Load Balancing2%#7 of 16
The full enterprise standing →

What the models said about Kemp LoadMaster

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For most 500-person companies, Kemp LoadMaster (mid-size friendly ADC) and NGINX Plus ... are strong fits” DeepSeek V4 Flash · scale prompt · first choice
“most mid-sized B2B teams start with Kemp LoadMaster for a full-featured, cost-controlled ADC” Muse Glimmer 30B · paraphrase prompt · first choice
“I recommend Kemp LoadMaster (now part of Progress Software) as the top choice.” Grok 4.20 · paraphrase prompt · first choice

What the models said about Cloudflare Load Balancing

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Cloudflare is often the top recommendation for mid-market tech companies.” Gemini 3.5 Flash · direct prompt · first choice
“If you need a fully managed solution with zero maintenance overhead, Cloudflare's free tier is an excellent starting point.” DeepSeek V4 Flash · budget prompt · alternative
“Cloudflare Load Balancing is strong because it supports health checks, intelligent routing, and global traffic management” GPT-5.4 mini · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.