Sumsub vs Persona
Five of fourteen models named Sumsub first on the direct prompt; four named Persona. Sumsub was named by fourteen of the fourteen models and Persona by thirteen and Sumsub carries 46 labels and Persona 43, so the shares are not directly comparable.
Named in two categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity verification page.
By framing
SumsubFirst choices, of fourteen modelsPersona
Across every category in the November 2026 Edition, Sumsub and Persona were named in the same answer ninety-six times, of the 144 answers naming Sumsub and the 128 naming Persona. In those answers Persona took the first choice fourteen times and Sumsub eighteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Sumsub Persona first choice named as an alternative argued againstblank: not namedEach cell is one answer, Sumsub on the left and Persona on the right.The direct prompt
Both were the first choice
2 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Sumsub first, Persona an alternative
3 of 14 modelsPersona was named in the answer but not as the choice, or not at all.Persona first, Sumsub an alternative
2 of 14 modelsSumsub was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Persona16%#1 of 11Sumsub14%#2 of 11What the models said about Sumsub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“One of the lowest-rated verification platforms - Constant rejection of valid verification documents” DeepSeek V4 Flash · negative prompt · hard negative
“independent testing flagged a fraud trade-off: Sumsub accepted 80% of fake documents in KYC AML Guide testing, the highest rate in the pool” Muse Glimmer 30B · paraphrase prompt · soft negative
“often outperforming pricier options like Jumio, Onfido, or Sumsub in value” Grok 4.20 · budget prompt · soft negative
“Sumsub stands out as a comprehensive solution, offering both robust KYC document verification and advanced selfie verification” Mistral Small · paraphrase prompt · first choice
“Sumsub and ComplyCube are the top choices due to their strong compliance features, scalability, and positive user reviews” Mistral Small · direct prompt · first choice
“I recommend Sumsub as the top choice for a mid-sized B2B company needing robust KYC document and selfie verification.” Grok 4.20 · paraphrase prompt · first choice
What the models said about Persona
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Frequent verification process failures that lock users out of accounts” DeepSeek V4 Flash · negative prompt · hard negative
“Services such as ID.me and Persona are generally described as legitimate, but legitimacy does not eliminate privacy, account-compromise, or phishing risks.” Perplexity Sonar · negative prompt · soft negative
“Both are strong but can be pricier or less specialized in high-volume global docs compared to Sumsub.” Grok 4.20 · paraphrase prompt · soft negative
“Given your size, Persona, 1Kosmos, or Veriff are strong starting points worth evaluating in a pilot.” DeepSeek V4 Flash · scale prompt · first choice
“Go with Persona if your priority is user experience and getting integrated quickly with a modern tech stack.” Qwen 3.7 Flash · paraphrase prompt · first choice
“My default pick is Persona if you need one configurable system for both people and businesses” GPT-6 Luna · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.