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401(k) providers · November 2026 Edition

Guideline vs Employee Fiduciary 401(k) Plan

Zero of fourteen models named Guideline first on the direct prompt; zero named Employee Fiduciary 401(k) Plan. Guideline was named by twelve of the fourteen models and Employee Fiduciary 401(k) Plan by twelve and Guideline carries 25 labels and Employee Fiduciary 401(k) Plan 18, so the shares are not directly comparable.

Guideline

accepted challenger

Named in two categories this edition.

Named in one category this edition.

First-choice share10%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 18; printed, not drawn.
Labels2518A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Guideline reading right to left. Rank and label count are printed, not drawn.Human Interest was named alongside these two in ten of the fourteen direct answers. Human Interest vs Guideline · Human Interest vs Employee Fiduciary 401(k) Plan · Fidelity Workplace Investing vs Guideline

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the 401(k) providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GuidelineFirst choices, of fourteen modelsEmployee Fiduciary 401(k) Plan
Direct00
Paraphrase10
Comparative10
Budget-constrained43
Scale-constrained00
Negative001 against Guideline
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Guideline and Employee Fiduciary 401(k) Plan were named in the same answer twenty-seven times, of the 81 answers naming Guideline and the 47 naming Employee Fiduciary 401(k) Plan. In those answers Employee Fiduciary 401(k) Plan took the first choice four times and Guideline eleven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Guideline and Employee Fiduciary 401(k) Plan stood in it.
ModelDirectEFParaphraseEFComparativeEFBudget-constrainedEFScale-constrainedEFNegativeEF
Claude Haiku 4.5EF
GPT-5.4 mini
Gemini 3.5 FlashEFEF
Perplexity SonarEF
Grok 4.20EFEF
Mistral SmallEF
DeepSeek V4 FlashEF
Llama 4 MaverickEF
Qwen 3.7 Flash
Kimi K2EF
GLM 4.7 FlashXEFEF
MiniMax M2.5EF
GPT-6 LunaEF
Muse Glimmer 30BEF
GuidelineEF Employee Fiduciary 401(k) Plan first choice named as an alternative argued againstblank: not namedEach cell is one answer, Guideline on the left and Employee Fiduciary 401(k) Plan on the right.

The direct prompt

The plain question, one answer per model, grouped by where Guideline and Employee Fiduciary 401(k) Plan stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniEmpower Retirement alternatives: ADP Retirement Services, Guideline, Gusto Retirement, Human Interest
Grok 4.20Human Interest alternatives: ADP Retirement Services, Betterment at Work, Fidelity Workplace Investing, Guideline, Vestwell
Mistral SmallADP Retirement Services, Empower Retirement, Fidelity Advantage 401, Vanguard Workplace Solutions alternatives: ForUsAll, Guideline, Human Interest, Paychex Retirement Services, Vestwell

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Gemini 3.5 FlashFidelity Investments alternatives: ADP Retirement Services, Empower Retirement, Principal Financial Group
Perplexity SonarFidelity Workplace Investing alternatives: Betterment at Work, Human Interest
DeepSeek V4 FlashHuman Interest alternatives: Empower Retirement, Fidelity Advantage 401
Llama 4 Maverickno first choice
Qwen 3.7 FlashFidelity Workplace Investing, Human Interest alternatives: Empower Retirement, Vanguard Workplace Solutions
Kimi K2Fidelity Workplace Investing, Human Interest alternatives: Betterment at Work, Empower Retirement, ForUsAll, Vanguard Workplace Solutions, Vestwell
GLM 4.7 FlashXBetterment for Business, Human Interest alternatives: ADP Retirement Services, Empower Retirement, Fidelity Workplace Investing, Vanguard Workplace Solutions
MiniMax M2.5Human Interest alternatives: Betterment at Work, Fidelity Workplace Investing
GPT-6 LunaEmpower Retirement, Fidelity Advantage 401 alternatives: ADP Retirement Services, Principal
Muse Glimmer 30BEmpower Retirement, Fidelity Workplace Investing alternatives: ADP Retirement Services, Betterment at Work, Human Interest, Paychex Retirement Services, Vanguard Workplace Solutions

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Guideline leads by fourteen points.
Guideline25%#1 of 11
Employee Fiduciary 401(k) Plan11%#4 of 11
The full small business standing →
Mid-marketThe figures above
Guideline leads by four points.
Guideline10%#3 of 18
Employee Fiduciary 401(k) Plan6%#7 of 18
The full mid-market standing →
Enterprise
Employee Fiduciary 401(k) Plan is not named for this buyer.
Guideline2%#– of 11
Employee Fiduciary 401(k) Plan—not named
The full enterprise standing →

What the models said about Guideline

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“execution and service seem unreliable—avoid if you value responsive support.” Grok 4.20 · negative prompt · hard negative
“Guideline is frequently ranked first for cost/automation, with $89 base + $8/employee in current provider listings, and no setup fee.” Muse Glimmer 30B · budget prompt · first choice
“Choose a Tech-Forward Provider (Guideline, Human Interest, Betterment) if you have under 50 employees” Gemini 3.5 Flash · comparative prompt · first choice
“Guideline looks like the strongest low-budget option for many small businesses” GPT-5.4 mini · budget prompt · first choice

What the models said about Employee Fiduciary 401(k) Plan

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“If you have 6–30 employees: Choose Employee Fiduciary. The flat annual fee ($1,500) is the best value proposition in the market.” GLM 4.7 FlashX · budget prompt · first choice
“For most small businesses with limited budgets, Employee Fiduciary offers the best combination of low cost and transparency.” Kimi K2 · budget prompt · first choice
“I'd get a quote from Employee Fiduciary first.” GPT-6 Luna · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.