FaceUp vs Ethico
One of fourteen models named FaceUp first on the direct prompt; one named Ethico. FaceUp was named by eleven of the fourteen models and Ethico by nine and FaceUp carries 28 labels and Ethico 12, so the shares are not directly comparable.
Named in two categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the whistleblowing and investigations page.
By framing
FaceUpFirst choices, of fourteen modelsEthico
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | |
FaceUp Ethico first choice named as an alternative argued againstblank: not namedEach cell is one answer, FaceUp on the left and Ethico on the right.The direct prompt
FaceUp first, Ethico not the choice
1 of 14 modelsEthico was named in the answer but not as the choice, or not at all.Ethico first, FaceUp an alternative
1 of 14 modelsFaceUp was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Ethico2%#9 of 13FaceUp0%#13 of 13What the models said about FaceUp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“If you need a platform that is easy to set up and use, FaceUp is a strong choice.” Mistral Small · budget prompt · first choice
“FaceUp is called out as the best practical fit for mid-size teams.” Muse Glimmer 30B · paraphrase prompt · first choice
“request demos from Whispli and FaceUp” Gemini 3.5 Flash · direct prompt · first choice
What the models said about Ethico
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“my practical pick would be Ethico if you want the best balance of whistleblowing hotline + case management + human support” GPT-5.4 mini · direct prompt · first choice
“my default recommendation would be Ethico if you want a purpose-built ethics hotline plus case management in one platform” GPT-5.4 mini · paraphrase prompt · first choice
“I recommend Ethico as the top choice for an ethics hotline combined with case management.” Grok 4.20 · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.