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Index › HR › Core HR and payroll › HRIS and HCM platforms › Gusto vs Deel
HRIS and HCM platforms · November 2026 Edition

Gusto vs Deel

Zero of fourteen models named Gusto first on the direct prompt; zero named Deel. Gusto was named by fourteen of the fourteen models and Deel by nine and Gusto carries 43 labels and Deel 14, so the shares are not directly comparable.

Gusto

accepted challenger

Named in twenty-one categories this edition.

Deel

accepted challenger

Named in fifteen categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 15; printed, not drawn.
Labels4314A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gusto reading right to left. Rank and label count are printed, not drawn.Rippling was named alongside these two in twelve of the fourteen direct answers. Rippling vs Gusto · Rippling vs Deel · Zoho People vs Gusto

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the HRIS and HCM platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GustoFirst choices, of fourteen modelsDeel
Direct001 against Gusto
Paraphrase001 against Gusto
Comparative00
Budget-constrained31
Scale-constrained001 against Gusto
Negative006 against Gusto · 1 against Deel
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Gusto and Deel were named in the same answer 168 times, of the 855 answers naming Gusto and the 534 naming Deel. In those answers Deel took the first choice seven times and Gusto forty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Gusto and Deel stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Gusto Deel first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gusto on the left and Deel on the right.

The direct prompt

The plain question, one answer per model, grouped by where Gusto and Deel stood in it.

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashHiBob, Rippling alternatives: BambooHR, Deel, Gusto, Paylocity, Remote, UKG Pro, Zoho People

Neither was named

13 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniRippling alternatives: BambooHR, HiBob
Gemini 3.5 FlashRippling alternatives: ADP Workforce Now, HiBob, Paylocity
Perplexity SonarRippling alternatives: HiBob, Paycom, Paylocity
Grok 4.20HiBob, Rippling alternatives: BambooHR, Paylocity
Mistral SmallBambooHR, Rippling alternatives: HiBob, Zoho People
DeepSeek V4 FlashRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Llama 4 Maverickno first choice
Kimi K2BambooHR, Rippling alternatives: ADP Workforce Now, HiBob, Paylocity
GLM 4.7 FlashXRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
MiniMax M2.5BambooHR alternatives: ADP Workforce Now, HiBob, Paylocity, Rippling
GPT-6 LunaRippling alternatives: BambooHR, HiBob
Muse Glimmer 30BBambooHR alternatives: ADP Workforce Now, HiBob / Bob, Paycor, Paylocity, Rippling

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Gusto leads by twenty points.
Gusto20%#2 of 12
Deel0%#5 of 12
The full small business standing →
Mid-marketThe figures above
Gusto leads by four points.
Gusto6%#6 of 15
Deel2%#8 of 15
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Gusto0%#– of 12
Deel0%#– of 12
The full enterprise standing →

What the models said about Gusto

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Users report frequent failures in paying payroll taxes and lackluster customer support, making it a risky choice” Mistral Small · negative prompt · hard negative

What the models said about Deel

No label in this category carried a quote.

Also compared
Rippling vs GustoRippling vs DeelZoho People vs GustoZoho People vs DeelBambooHR vs GustoBambooHR vs DeelHiBob vs GustoHiBob vs DeelADP Workforce Now vs GustoADP Workforce Now vs DeelGusto vs PaylocityPaylocity vs DeelAll twenty-eight head-to-head pages and the full HRIS and HCM platforms standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.