Index › GTM › Products › Poplar · November 2026 Edition
2 categories · Named, not ranked

Poplar

heypoplar.com ↗

–Too few to rank
9/14Models named it
1First choices
1Warnings
November 2026 Edition · all company sizes counted.
Ranked inPrint #16 mid-marketDirect mail and gifting platforms #61
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Poplar has 5.

Why models recommend it

“Choose PostPilot or Poplar for out-of-the-box e-commerce triggers and attribution.”Gemini 3.5 Flash · Comparative question · alternative
“Best for B2C & Programmatic E-commerce: *Lob, PostPilot, Poplar*”Gemini 3.5 Flash · Scale-constrained question · alternative
“Poplar — *Best for Programmatic & Triggered API Campaigns*”Gemini 3.5 Flash · Budget-constrained question · alternative

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Poplar, over the 21 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Poplar's own site, not checked by Gane.

For
brands
Price stated
Pricing
Starting price
0
Free plan or trial
Free $0 / month
Integrations
1500
Certifications
SOC 2 Type II
Customers named
Lemonade, Kettle & Fire, Outer, Sweetgreen, Primary, Manscaped, Frank & Eileen, Knix
Visit heypoplar.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Poplar came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 17 of the 21 answers that named Poplar and are not a share of its labels.

Domains cited

capterra.com9
g2.com8
lob.com8
gane.ai/indexpublisher (Gane)7
dfwwebsitedesigners.com6
guideflow.com6
businessage.com5
directmail.io5
postalytics.com5
saastracker.org5

Fifty-seven of the sixty-four domain citations in answers naming Poplar came from a third party's page. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Poplar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash03003
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200101
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

What it publishes

Addresses on heypoplar.com
159
subdomains included
Content
46
counted in the table below
Documentation
50
Product · Integration
5 · 25
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog31undated
Case study12undated
Glossary or explainer2undated
Report or ebook1undated
How it is countedHide how it is counted

Every page heypoplar.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.