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Index › GTM › Products › Figma · November 2026 Edition
2 categories · Not named

Figma

Listed in the vendor table for Content marketing and DAM. Not named in any of the 168 answers those categories produced in the November 2026 Edition: fourteen models, six prompts per category and segment, every question asked three times, on behalf of a small B2B company, a mid-market B2B company and an enterprise B2B company, with every standing computed within one segment.
Standing
Not named in 168 answers
Absence in a measured set of answers is a finding, not a verdict: it says the models did not reach for Figma when asked these questions this month. The products they named instead are listed by category below.

Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

By buyer segment

The same categories asked on behalf of a different buyer. Each share and rank is computed within its segment; the columns sit side by side and are never added together.
CategorySmall businessMid-marketEnterprise
Creative automation platforms0% · 23 of 112
4 labels
not named0% · 47 of 77
1 label
Landing pages and interactive content0% · 43 of 85
1 label
not namednot named
AI marketing agentsnot namednot named0% · 117 of 140
1 label
Interactive demo platformsnot namednot named0% · 43 of 45
1 label
Digital sales roomsnot namednot named0% · 32 of 54
1 label

Where it was not named

Each category Figma belongs to, the answers collected there, and who the models named first instead.
CategoryFunctionNamed inNamed instead, first-choice share
Content marketing platformsMarketing0 of 84HubSpot Content Hub 52% · HubSpot Marketing Hub 22% · StoryChief 4%
Digital asset managementMarketing0 of 84Canto 40% · Filecamp 17% · Bynder 15%

What it publishes

Addresses on figma.com
19,111
subdomains included
Content
1,646
counted in the table below
Documentation
4,043
Product · Integration
311 · 14
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog80502026-03-25
Template or tool416undated
Case study12002020-12-17
Glossary or explainer9902024-06-26
Webinar or virtual event9212026-10-07Direct mail
Report or ebook6502022-06-07
Comparison2302024-09-19
Conference or event2002025-09-19
News or press602026-01-05

Most recent

How it is countedHide how it is counted

Every page figma.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

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