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Field sales tools · November 2026 Edition

Badger Maps vs Spotio

Six of fourteen models named Badger Maps first on the direct prompt; four named Spotio. Both were named by all fourteen models and Badger Maps carries 51 labels and Spotio 45, so the shares are not directly comparable.

Badger Maps

endorsed leader

Named in two categories this edition.

Spotio

accepted challenger

Named in four categories this edition.

First-choice share43%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 8; printed, not drawn.
Labels5145A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.Map My Customers was named alongside these two in eight of the fourteen direct answers. Badger Maps vs Map My Customers · Badger Maps vs HubSpot Sales Hub · Badger Maps vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsSpotio
Direct64
Paraphrase120
Comparative47
Budget-constrained202 against Badger Maps · 4 against Spotio
Scale-constrained01
Negative012 against Badger Maps · 2 against Spotio
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Badger Maps and Spotio were named in the same answer 119 times, of the 185 answers naming Badger Maps and the 146 naming Spotio. In those answers Spotio took the first choice twenty-one times and Badger Maps thirty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Badger Maps and Spotio stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Badger Maps Spotio first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and Spotio on the right.

The direct prompt

The plain question, one answer per model, grouped by where Badger Maps and Spotio stood in it.

Badger Maps first, Spotio an alternative

6 of 14 modelsSpotio was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashBadger Maps alternatives: Leadbeam, Map My Customers, Salesforce Maps, Spotio
DeepSeek V4 FlashBadger Maps alternatives: Map My Customers, Spotio, Veloxy
Qwen 3.7 FlashBadger Maps alternatives: HubSpot Sales Hub, Salesforce Sales Cloud, Spotio
MiniMax M2.5Badger Maps, Outfield alternatives: LeadSquared, RepMove, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: Salesforce Maps, Spotio
Muse Glimmer 30BBadger Maps, Map My Customers alternatives: Pipeline CRM, Spotio

Spotio first, Badger Maps an alternative

4 of 14 modelsBadger Maps was named in the answer but not as the choice, or not at all.
GPT-5.4 miniSpotio alternatives: Badger Maps, LeadSquared Mobile, Map My Customers, Salesforce Sales Cloud
Grok 4.20Spotio alternatives: Badger Maps, HubSpot Sales Hub
Mistral SmallSpotio alternatives: HubSpot Sales Hub, Salesforce Sales Cloud
GLM 4.7 FlashXSalesforce Sales Cloud, Spotio alternatives: Badger Maps, Coffee, LeadSquared, Map My Customers, Outfield, SalesRabbit

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Map My Customers alternatives: Apollo.io, HubSpot Sales Hub, Spotio, ZoomInfo
Perplexity SonarMap My Customers alternatives: Badger Maps, HubSpot Sales Hub, Spotio
Kimi K2HubSpot Sales Hub alternatives: Badger Maps, Map My Customers, Spotio

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by thirty-eight points.
Badger Maps48%#1 of 9
Spotio10%#3 of 9
The full small business standing →
Mid-marketThe figures above
Badger Maps leads by thirty-two points.
Badger Maps43%#1 of 8
Spotio11%#2 of 8
The full mid-market standing →
Enterprise
Badger Maps leads by seven points.
Badger Maps22%#1 of 8
Spotio15%#3 of 8
The full enterprise standing →

What the models said about Badger Maps

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Tools like Badger Maps or Route4Me are essential for route optimization. However, their value lies entirely in how well they talk to your CRM.” Qwen 3.7 Flash · negative prompt · soft negative
“high-end dedicated platforms like Badger Maps or Spotio (which often cost $40–$70 per user/month) can be cost-prohibitive” Gemini 3.5 Flash · budget prompt · soft negative
“some older Badger Maps alternatives or basic mapping apps... Common issues: Slow performance in low-signal areas” Grok 4.20 · negative prompt · soft negative
“Best Overall for Route Optimization & Field Rep Productivity ... widely considered the gold standard for B2B field sales teams” Gemini 3.5 Flash · direct prompt · first choice
“I would recommend Badger Maps as the route planning and mapping app for outside sales reps to a mid-sized B2B company” Llama 4 Maverick · paraphrase prompt · first choice
“the best field sales tool—specifically for Outside Sales ... is generally considered to be Badger Maps” Qwen 3.7 Flash · direct prompt · first choice

What the models said about Spotio

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid for Limited Budgets: Enterprise tools like Salesforce Field Service or SPOTIO (often $100+/user/mo with setup fees)” Grok 4.20 · budget prompt · hard negative
“SPOTIO is great for territory management, but be aware: reps will adopt it if it plans their day, not if it just watches them.” DeepSeek V4 Flash · negative prompt · soft negative
“high-end dedicated platforms like Badger Maps or Spotio ... can be cost-prohibitive” Gemini 3.5 Flash · budget prompt · soft negative
“It's a complete field sales platform, not just a mapping add-on... Strongest for teams doing D2D / canvassing work.” DeepSeek V4 Flash · comparative prompt · first choice
“SPOTIO: Top for pure field sales. Excels in territory mapping, route optimization, GPS tracking, and offline mode.” Grok 4.20 · scale prompt · first choice
“Choose SPOTIO if you need comprehensive territory coverage + activity visibility + manager oversight in one platform” MiniMax M2.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.