Field sales tools · November 2026 Edition
Badger Maps vs Map My Customers
Six of fourteen models named Badger Maps first on the direct prompt; three named Map My Customers. Badger Maps was named by fourteen of the fourteen models and Map My Customers by eleven and Badger Maps carries 51 labels and Map My Customers 33, so the shares are not directly comparable.
Named in two categories this edition.
Named in two categories this edition.
First-choice share43%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 8; printed, not drawn.
Labels5133A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.Spotio was named alongside these two in twelve of the fourteen direct answers. Badger Maps vs Spotio · Badger Maps vs HubSpot Sales Hub · Badger Maps vs Zoho CRM
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsMap My Customers
Direct63
Paraphrase120
Comparative40
Budget-constrained212 against Badger Maps
Scale-constrained00
Negative002 against Badger Maps · 1 against Map My Customers
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Badger Maps and Map My Customers were named in the same answer eighty-one times, of the 185 answers naming Badger Maps and the 100 naming Map My Customers. In those answers Map My Customers took the first choice four times and Badger Maps thirty-two.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Badger Maps and Map My Customers stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Badger Maps Map My Customers first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and Map My Customers on the right.The direct prompt
The plain question, one answer per model, grouped by where Badger Maps and Map My Customers stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Muse Glimmer 30BBadger Maps, Map My Customers alternatives: Pipeline CRM, Spotio
Badger Maps first, Map My Customers an alternative
5 of 14 modelsMap My Customers was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashBadger Maps alternatives: Leadbeam, Map My Customers, Salesforce Maps, Spotio
DeepSeek V4 FlashBadger Maps alternatives: Map My Customers, Spotio, Veloxy
Qwen 3.7 FlashBadger Maps alternatives: HubSpot Sales Hub, Salesforce Sales Cloud, Spotio
MiniMax M2.5Badger Maps, Outfield alternatives: LeadSquared, RepMove, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: Salesforce Maps, Spotio
Map My Customers first, Badger Maps an alternative
2 of 14 modelsBadger Maps was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Map My Customers alternatives: Apollo.io, HubSpot Sales Hub, Spotio, ZoomInfo
Perplexity SonarMap My Customers alternatives: Badger Maps, HubSpot Sales Hub, Spotio
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniSpotio alternatives: Badger Maps, LeadSquared Mobile, Map My Customers, Salesforce Sales Cloud
Grok 4.20Spotio alternatives: Badger Maps, HubSpot Sales Hub
Kimi K2HubSpot Sales Hub alternatives: Badger Maps, Map My Customers, Spotio
GLM 4.7 FlashXSalesforce Sales Cloud, Spotio alternatives: Badger Maps, Coffee, LeadSquared, Map My Customers, Outfield, SalesRabbit
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallSpotio alternatives: HubSpot Sales Hub, Salesforce Sales Cloud
Llama 4 Maverickno first choice
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by forty-eight points.
Badger Maps48%#1 of 9Map My Customers0%#8 of 9Mid-marketThe figures above
Badger Maps leads by thirty-four points.
Badger Maps43%#1 of 8Map My Customers9%#3 of 8Enterprise
Badger Maps leads by thirteen points.
Badger Maps22%#1 of 8Map My Customers9%#5 of 8What the models said about Badger Maps
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Tools like Badger Maps or Route4Me are essential for route optimization. However, their value lies entirely in how well they talk to your CRM.” Qwen 3.7 Flash · negative prompt · soft negative
“high-end dedicated platforms like Badger Maps or Spotio (which often cost $40–$70 per user/month) can be cost-prohibitive” Gemini 3.5 Flash · budget prompt · soft negative
“some older Badger Maps alternatives or basic mapping apps... Common issues: Slow performance in low-signal areas” Grok 4.20 · negative prompt · soft negative
“Best Overall for Route Optimization & Field Rep Productivity ... widely considered the gold standard for B2B field sales teams” Gemini 3.5 Flash · direct prompt · first choice
“I would recommend Badger Maps as the route planning and mapping app for outside sales reps to a mid-sized B2B company” Llama 4 Maverick · paraphrase prompt · first choice
“the best field sales tool—specifically for Outside Sales ... is generally considered to be Badger Maps” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Map My Customers
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“five-user minimums for SPOTIO and Map My Customers” Perplexity Sonar · negative prompt · soft negative
“For B2B outside sales teams managing complex accounts across a defined territory, Map My Customers is the strongest fit in 2026.” Claude Haiku 4.5 · direct prompt · first choice
“For most mid-market B2B field-sales teams, Map My Customers is the best overall choice” Perplexity Sonar · direct prompt · first choice
“I'd start with Map My Customers if you need an all-in-one field-sales tool” GPT-5.4 mini · budget prompt · first choice
Also compared
Badger Maps vs SpotioBadger Maps vs HubSpot Sales HubBadger Maps vs Zoho CRMBadger Maps vs SalesRabbitBadger Maps vs Salesforce Sales CloudBadger Maps vs Salesforce MapsSpotio vs Map My CustomersMap My Customers vs HubSpot Sales HubMap My Customers vs Zoho CRMMap My Customers vs SalesRabbitMap My Customers vs Salesforce Sales CloudMap My Customers vs Salesforce MapsAll twenty-eight head-to-head pages and the full field sales standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.