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Loyalty, advocacy and referrals · November 2026 Edition

Smile.io vs Yotpo Loyalty & Referrals

Zero of fourteen models named Smile.io first on the direct prompt; zero named Yotpo Loyalty & Referrals. Both were named by all fourteen models and Smile.io carries 38 labels and Yotpo Loyalty & Referrals 36, so the shares are not directly comparable.

Smile.io

accepted challenger

Named in four categories this edition.

Yotpo Loyalty & Referrals

accepted challenger

By Yotpo, New York City, Israel, founded 2011. Named in two categories this edition.

First-choice share19%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 13; printed, not drawn.
Labels3836A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Smile.io reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in twelve of the fourteen direct answers. Referral Rock vs Smile.io · Referral Rock vs Yotpo Loyalty & Referrals · Referral Factory vs Smile.io

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Smile.ioFirst choices, of fourteen modelsYotpo Loyalty & Referrals
Direct001 against Smile.io
Paraphrase001 against Smile.io
Comparative12
Budget-constrained101
Scale-constrained00
Negative116 against Smile.io · 8 against Yotpo Loyalty & Referrals
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Smile.io and Yotpo Loyalty & Referrals were named in the same answer seventy-two times, of the 118 answers naming Smile.io and the 117 naming Yotpo Loyalty & Referrals. In those answers Yotpo Loyalty & Referrals took the first choice one time and Smile.io twenty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Smile.io and Yotpo Loyalty & Referrals stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Smile.io Yotpo Loyalty & Referrals first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smile.io on the left and Yotpo Loyalty & Referrals on the right.

The direct prompt

The plain question, one answer per model, grouped by where Smile.io and Yotpo Loyalty & Referrals stood in it.

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
DeepSeek V4 FlashReferral Rock alternatives: CustomerGauge, Enable3, GrowSurf, Yotpo Loyalty & Referrals
Muse Glimmer 30BCello, Referral Factory alternatives: Exchange Solutions, Friendbuy, Influitive AdvocateHub, Referral Rock, Yotpo Loyalty & Referrals

Neither was named

12 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Enable3 alternatives: Annex Cloud, Influitive AdvocateHub, PartnerStack, Referral Rock
GPT-5.4 miniReferral Factory alternatives: Benepik, Talkable
Gemini 3.5 FlashInfluitive AdvocateHub, PartnerStack, Referral Rock alternatives: Base, Cello, FirstPromoter, SaaSquatch, UserEvidence
Perplexity SonarReferral Rock alternatives: CustomerGauge, GrowSurf, Influitive AdvocateHub
Grok 4.20Referral Factory alternatives: Annex Cloud, Exchange Solutions, PartnerStack, Referral Rock, Salesforce Loyalty Management, Voucherify, impact.com Advocate
Mistral SmallEnable3, Referral Rock alternatives: Cello, Referral Factory
Llama 4 MaverickCustomerGauge, Enable3, Referral Factory
Qwen 3.7 FlashAmbassador alternatives: PartnerStack, Referral Factory, Referral Rock
Kimi K2Referral Rock alternatives: Ambassador, Influitive AdvocateHub, PartnerStack, impact.com Advocate
GLM 4.7 FlashXInfluitive AdvocateHub alternatives: Annex Cloud, Exchange Solutions, GrowSurf, Referral Rock, Salesforce Loyalty Management
MiniMax M2.5Referral Factory alternatives: Cello, CustomerGauge, Enable3, GrowSurf, Referral Rock
GPT-6 LunaSaaSquatch by impact.com alternatives: Influitive AdvocateHub, Referral Rock

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Smile.io leads by thirty-two points.
Smile.io32%#2 of 13
Yotpo Loyalty & Referrals0%#9 of 13
The full small business standing →
Mid-marketThe figures above
Smile.io leads by seventeen points.
Smile.io19%#3 of 13
Yotpo Loyalty & Referrals2%#5 of 13
The full mid-market standing →
Enterprise
The order flips: Yotpo Loyalty & Referrals leads at enterprise.
Yotpo Loyalty & Referrals2%#12 of 18
Smile.io0%#17 of 18
The full enterprise standing →

What the models said about Smile.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“Criticized for billing complaints (such as charges after cancellation) and outdated customer service.” Mistral Small · negative prompt · hard negative
“Basic versions of *Smile.io*, *ReferralCandy*, or light referral plugins... Why be cautious: These apps work well for small e-commerce stores” Gemini 3.5 Flash · negative prompt · soft negative
“I wouldn’t avoid it outright: its Shopify listing shows a high overall rating. Still, read recent low-rated reviews” GPT-6 Luna · negative prompt · soft negative
“Start with Smile.io's free plan if you have under 200 orders/month - it's the only platform offering genuine referral functionality at zero cost.” Kimi K2 · budget prompt · first choice
“Smile.io (now known as Smile: Loyalty Program Rewards) stands out as the best overall choice for a company with a limited budget.” Grok 4.20 · budget prompt · first choice

What the models said about Yotpo Loyalty & Referrals

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“Noted for vendor instability, product sun-setting history, and high costs, making it a risky choice” Muse Glimmer 30B · negative prompt · hard negative
“Noted for vendor instability, product sunsetting history, and high costs, making it a risky choice” Mistral Small · negative prompt · hard negative
“Yotpo or Smile.io for loyalty *plus* Friendbuy or Mention Me for referrals” MiniMax M2.5 · comparative prompt · first choice
“Best for loyalty-led ecommerce: Yotpo or LoyaltyLion.” Perplexity Sonar · comparative prompt · first choice
“Great for e-commerce loyalty (Shopify integration).” Qwen 3.7 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.