Employee advocacy platforms · November 2026 Edition
Oktopost vs Postiv
Seven of fourteen models named Oktopost first on the direct prompt; one named Postiv. Oktopost was named by thirteen of the fourteen models and Postiv by six and Oktopost carries 40 labels and Postiv 10, so the shares are not directly comparable.
Named in five categories this edition.
Postiv
accepted challengerNamed in two categories this edition.
First-choice share31%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 13; printed, not drawn.
Labels4010A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.DSMN8 was named alongside these two in nine of the fourteen direct answers. Oktopost vs EveryoneSocial · Oktopost vs DSMN8 · Oktopost vs Clearview Social
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee advocacy platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of fourteen modelsPostivDirect71
Paraphrase91
Comparative00
Budget-constrained012 against Oktopost
Scale-constrained00
Negative002 against Oktopost
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Oktopost and Postiv stood in it.
| Model | DirectPO | ParaphrasePO | ComparativePO | Budget-constrainedPO | Scale-constrainedPO | NegativePO |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | PO | | |||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | PO | |||||
| Qwen 3.7 Flash | | PO | ||||
| Kimi K2 | PO | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | PO | PO | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | PO | PO |
OktopostPO Postiv first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and Postiv on the right.The direct prompt
The plain question, one answer per model, grouped by where Oktopost and Postiv stood in it.
Oktopost first, Postiv not the choice
7 of 14 modelsPostiv was named in the answer but not as the choice, or not at all.GPT-5.4 miniOktopost alternatives: DSMN8, Poppulo, Sociabble
Gemini 3.5 FlashDSMN8, Oktopost alternatives: EveryoneSocial, GaggleAMP, Sprout Social Employee Advocacy
Perplexity SonarOktopost alternatives: DSMN8, EveryoneSocial, Sharebee, Supergrow
DeepSeek V4 FlashDSMN8, Oktopost alternatives: EveryoneSocial, Sociabble, Sprout Social Employee Advocacy
Qwen 3.7 FlashDSMN8, Oktopost alternatives: Clearview Social, Postiv.ai, Sprout Social Employee Advocacy
MiniMax M2.5Oktopost alternatives: DSMN8, Sociabble, Sprout Social Employee Advocacy
GPT-6 LunaOktopost alternatives: DSMN8, EveryoneSocial
Postiv first, Oktopost an alternative
1 of 14 modelsOktopost was named in the answer but not as the choice, or not at all.Muse Glimmer 30BPostiv, Sharebee alternatives: Clearview Social, Oktopost, Vulse
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5PostBeyond alternatives: GaggleAMP, Oktopost, Taplio
Mistral SmallClearview Social alternatives: DSMN8, Oktopost, Sharebee
Kimi K2Clearview Social alternatives: Oktopost, Postiv, Vulse
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Grok 4.20Sociabble alternatives: EveryoneSocial, GaggleAMP, Sharebee
Llama 4 Maverickno first choice
GLM 4.7 FlashXSharebee alternatives: DSMN8, Vulse
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Postiv leads by fifteen points.
Postiv15%#2 of 16
Oktopost0%#14 of 16Mid-marketThe figures above
The order flips: Oktopost leads at mid-market.
Oktopost31%#1 of 13Postiv6%#5 of 13
The full mid-market standing →Enterprise
What the models said about Oktopost
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Avoid: Platforms like Sociabble, DSMN8, Haiilo, EveryoneSocial, and Oktopost” Kimi K2 · budget prompt · hard negative
“Criticized for being a criticized challenger in several reviews.” Mistral Small · negative prompt · hard negative
“Oktopost — test analytics and support during a pilot. G2's review summary flags some users' concerns about data accuracy and slow responses to fixes.” GPT-6 Luna · negative prompt · soft negative
“I'd recommend starting with Oktopost since it's purpose-built for B2B social selling and advocacy” MiniMax M2.5 · paraphrase prompt · first choice
What the models said about Postiv
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“the best tool for employees to share company content on social media for a mid-sized B2B company would be Postiv, Ambassify, or GetViews.AI” Llama 4 Maverick · paraphrase prompt · first choice
“Top Recommendation for Flexibility: Postiv ... frequently ranks as the top choice for teams of up to 200 people” Qwen 3.7 Flash · budget prompt · first choice
“Postiv is our #1 pick for companies up to about 200 people and for agencies.” Muse Glimmer 30B · direct prompt · first choice
Also compared
Oktopost vs EveryoneSocialOktopost vs DSMN8Oktopost vs Clearview SocialOktopost vs SharebeeOktopost vs SociabbleOktopost vs VulseEveryoneSocial vs PostivDSMN8 vs PostivClearview Social vs PostivPostiv vs SharebeePostiv vs SociabblePostiv vs VulseAll twenty-eight head-to-head pages and the full employee advocacy standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.