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Web analytics · November 2026 Edition

Mixpanel vs Amplitude

One of fourteen models named Mixpanel first on the direct prompt; zero named Amplitude. Both were named by all fourteen models and Mixpanel carries 39 labels and Amplitude 34, so the shares are not directly comparable.

Mixpanel

accepted challenger

San Francisco, United States, founded 2009. Named in ten categories this edition.

Amplitude

accepted challenger

United States. Named in ten categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 15; printed, not drawn.
Labels3934A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Mixpanel reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in nine of the fourteen direct answers. Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Amplitude · HubSpot Marketing Hub vs Mixpanel

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MixpanelFirst choices, of fourteen modelsAmplitude
Direct10
Paraphrase00
Comparative00
Budget-constrained00
Scale-constrained11
Negative001 against Mixpanel · 2 against Amplitude
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Mixpanel and Amplitude were named in the same answer 443 times, of the 565 answers naming Mixpanel and the 503 naming Amplitude. In those answers Amplitude took the first choice sixty-four times and Mixpanel forty-two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Mixpanel and Amplitude stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Mixpanel Amplitude first choice named as an alternative argued againstblank: not namedEach cell is one answer, Mixpanel on the left and Amplitude on the right.

The direct prompt

The plain question, one answer per model, grouped by where Mixpanel and Amplitude stood in it.

Mixpanel first, Amplitude not the choice

1 of 14 modelsAmplitude was named in the answer but not as the choice, or not at all.
Grok 4.20Mixpanel alternatives: Fathom, Matomo, Plausible Analytics, PostHog

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Google Analytics 4 alternatives: Adobe Analytics, Amplitude, HubSpot Marketing Hub, Mixpanel
GPT-5.4 miniGoogle Analytics 4 alternatives: Amplitude, Matomo, Mixpanel
Perplexity SonarGoogle Analytics 4 alternatives: Amplitude, HockeyStack, Looker Studio, Matomo, Microsoft Clarity, Mixpanel, Plausible Analytics
Mistral SmallClics alternatives: Amplitude, Google Analytics 4 (GA4) with BigQuery, Heap, Matomo, Mixpanel, Piwik PRO Analytics Suite, PostHog
Qwen 3.7 FlashDreamdata alternatives: HockeyStack, HubSpot Marketing Hub, Mixpanel
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Analytics, Amplitude, Google Tag Manager, Heap, Microsoft Clarity, Mixpanel
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, Dreamdata, HubSpot Marketing Hub, Matomo, Mixpanel, Piwik PRO Analytics Suite

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashDreamdata, HockeyStack alternatives: HubSpot Marketing Hub, PostHog
DeepSeek V4 FlashHockeyStack alternatives: Dreamdata, Google Analytics 4, Matomo
Llama 4 MaverickClics
Kimi K2Dreamdata alternatives: Google Analytics 4, HockeyStack
MiniMax M2.5BigQuery, Google Analytics 4 alternatives: Dreamdata, HockeyStack
GPT-6 LunaGoogle Analytics 4 alternatives: Dreamdata, HockeyStack, Matomo, Plausible Analytics

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Mixpanel0%#11 of 14
Amplitude0%#12 of 14
The full small business standing →
Mid-marketThe figures above
Mixpanel leads by two points.
Mixpanel4%#3 of 15
Amplitude2%#6 of 15
The full mid-market standing →
Enterprise
Mixpanel leads by four points.
Mixpanel4%#4 of 12
Amplitude0%#8 of 12
The full enterprise standing →

What the models said about Mixpanel

No label in this category carried a quote.

What the models said about Amplitude

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.