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Web analytics · November 2026 Edition
HubSpot Marketing Hub vs Microsoft Clarity
Zero of fourteen models named HubSpot Marketing Hub first on the direct prompt; zero named Microsoft Clarity. HubSpot Marketing Hub was named by ten of the fourteen models and Microsoft Clarity by twelve and HubSpot Marketing Hub carries 14 labels and Microsoft Clarity 24, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
By Microsoft, Vancouver, Canada, founded 1975. Named in six categories this edition.
First-choice share7%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 15; printed, not drawn.
Labels1424A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in nine of the fourteen direct answers. Google Analytics 4 vs HubSpot Marketing Hub · Google Analytics 4 vs Microsoft Clarity · HubSpot Marketing Hub vs Mixpanel
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsMicrosoft Clarity
Direct00
Paraphrase40
Comparative00
Budget-constrained02
Scale-constrained00
Negative001 against HubSpot Marketing Hub · 2 against Microsoft Clarity
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot Marketing Hub and Microsoft Clarity stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
HubSpot Marketing Hub Microsoft Clarity first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and Microsoft Clarity on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and Microsoft Clarity stood in it.
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Google Analytics 4 alternatives: Adobe Analytics, Amplitude, HubSpot Marketing Hub, Mixpanel
Gemini 3.5 FlashDreamdata, HockeyStack alternatives: HubSpot Marketing Hub, PostHog
Perplexity SonarGoogle Analytics 4 alternatives: Amplitude, HockeyStack, Looker Studio, Matomo, Microsoft Clarity, Mixpanel, Plausible Analytics
Qwen 3.7 FlashDreamdata alternatives: HockeyStack, HubSpot Marketing Hub, Mixpanel
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Analytics, Amplitude, Google Tag Manager, Heap, Microsoft Clarity, Mixpanel
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, Dreamdata, HubSpot Marketing Hub, Matomo, Mixpanel, Piwik PRO Analytics Suite
Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniGoogle Analytics 4 alternatives: Amplitude, Matomo, Mixpanel
Grok 4.20Mixpanel alternatives: Fathom, Matomo, Plausible Analytics, PostHog
Mistral SmallClics alternatives: Amplitude, Google Analytics 4 (GA4) with BigQuery, Heap, Matomo, Mixpanel, Piwik PRO Analytics Suite, PostHog
DeepSeek V4 FlashHockeyStack alternatives: Dreamdata, Google Analytics 4, Matomo
Llama 4 MaverickClics
Kimi K2Dreamdata alternatives: Google Analytics 4, HockeyStack
MiniMax M2.5BigQuery, Google Analytics 4 alternatives: Dreamdata, HockeyStack
GPT-6 LunaGoogle Analytics 4 alternatives: Dreamdata, HockeyStack, Matomo, Plausible Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Clarity leads by two points.
Microsoft Clarity3%#6 of 14HubSpot Marketing Hub2%#8 of 14Mid-marketThe figures above
The order flips: HubSpot Marketing Hub leads at mid-market.
HubSpot Marketing Hub7%#2 of 15Microsoft Clarity4%#4 of 15Enterprise
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub2%#– of 12Microsoft Clarity0%#– of 12What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
What the models said about Microsoft Clarity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“These can reintroduce cookies and consent requirements even after switching to a privacy-focused analytics platform.” Perplexity Sonar · negative prompt · soft negative
“Google Analytics 4 + Microsoft Clarity (both free) - This combination covers almost all basic to intermediate analytics needs at zero cost” MiniMax M2.5 · budget prompt · first choice
Also compared
Google Analytics 4 vs HubSpot Marketing HubGoogle Analytics 4 vs Microsoft ClarityHubSpot Marketing Hub vs MixpanelHubSpot Marketing Hub vs Plausible AnalyticsHubSpot Marketing Hub vs AmplitudeHubSpot Marketing Hub vs PostHogHubSpot Marketing Hub vs UmamiMixpanel vs Microsoft ClarityMicrosoft Clarity vs Plausible AnalyticsMicrosoft Clarity vs AmplitudeMicrosoft Clarity vs PostHogMicrosoft Clarity vs UmamiAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.