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Market intelligence platforms · November 2026 Edition
AlphaSense vs HubSpot Marketing Hub
One of fourteen models named AlphaSense first on the direct prompt; three named HubSpot Marketing Hub. AlphaSense was named by fourteen of the fourteen models and HubSpot Marketing Hub by seven and AlphaSense carries 43 labels and HubSpot Marketing Hub 13, so the shares are not directly comparable.
Named in three categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate28%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 13; printed, not drawn.
Labels4313A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, AlphaSense reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs AlphaSense · Apollo.io vs HubSpot Marketing Hub · ZoomInfo vs AlphaSense
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AlphaSenseFirst choices, of fourteen modelsHubSpot Marketing Hub
Direct133 against AlphaSense
Paraphrase20
Comparative50
Budget-constrained004 against AlphaSense
Scale-constrained001 against AlphaSense
Negative104 against AlphaSense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where AlphaSense and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
AlphaSense HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, AlphaSense on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where AlphaSense and HubSpot Marketing Hub stood in it.
AlphaSense first, HubSpot Marketing Hub not the choice
1 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
HubSpot Marketing Hub first, AlphaSense not the choice
3 of 14 modelsAlphaSense was named in the answer but not as the choice, or not at all.Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub2%#11 of 20AlphaSense0%#20 of 20Mid-marketThe figures above
Level: the same share of first choices.
AlphaSense6%#5 of 13HubSpot Marketing Hub6%#6 of 13Enterprise
HubSpot Marketing Hub is not named for this buyer.
AlphaSense25%#1 of 18HubSpot Marketing Hub—not namedWhat the models said about AlphaSense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo are excellent but typically start at $10,000+/year” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Avoid platforms like Crayon, Klue, AlphaSense, or Smarte” DeepSeek V4 Flash · budget prompt · hard negative
“Choose AlphaSense for strategy, investment, filings, expert research, and competitive intelligence in one research environment.” Perplexity Sonar · comparative prompt · first choice
“Competitive strategy or diligence that depends on documents, expert views, and emerging signals: start with AlphaSense.” GPT-6 Luna · comparative prompt · first choice
“For Corporate M&A, VC, or High-Level Strategic Planning: Prioritize AlphaSense, PitchBook, or CB Insights” Gemini 3.5 Flash · comparative prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
Apollo.io vs AlphaSenseApollo.io vs HubSpot Marketing HubZoomInfo vs AlphaSenseZoomInfo vs HubSpot Marketing HubSimilarweb vs AlphaSenseSimilarweb vs HubSpot Marketing HubCrunchbase vs AlphaSenseCrunchbase vs HubSpot Marketing HubAlphaSense vs KlueAlphaSense vs CrayonHubSpot Marketing Hub vs KlueHubSpot Marketing Hub vs CrayonAll twenty-eight head-to-head pages and the full market intelligence standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.