2 categories · RankedSumsub
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
ComplyAdvantage is first at 29%.
ComplyAdvantage is first at 39%. 0 of 14 models made it the first choice when asked directly.
NICE Actimize is first at 38%.
Why models recommend it
“Sumsub – *Best Overall for B2B Onboarding & KYB*”Gemini 3.5 Flash · Paraphrase question · first choice
“If you want one integrated onboarding platform rather than best-of-breed components, evaluate Sumsub as the simpler alternative.”Perplexity Sonar · Paraphrase question · alternative
“Good for small businesses with AI-driven detection and reporting; they have flexible pricing but may require more setup than Radar.”Grok 4.20 · Budget-constrained question · alternative
“More affordable, user-friendly options for KYC/AML with good API support... Sumsub stands out for its all-in-one verification”Grok 4.20 · Paraphrase question · alternative
What gives them pause
“Boutique/newer vendors with little regulatory track record... (e.g., Flagright, Rhizome, Sumsub)”DeepSeek V4 Flash · Negative question · warning
“An 18-month undetected breach through a third-party support ticketing platform.”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Sumsub, over the 74 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 58 | 18 | Compare → | |
| 37 | 3 | View → | |
| 32 | 6 | Compare → | |
| 27 | 7 | Compare → | |
| 26 | 1 | View → | |
| 23 | 2 | Compare → | |
| 20 | 4 | Compare → | |
| 20 | 0 | View → | |
| 16 | 0 | View → | |
| 15 | 0 | View → |
What the models named instead of Sumsub →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Sumsub's own site, not checked by Gane.
- For
- Businesses
- Price stated
- $1.35 per verification
- Starting price
- 1.35
- Free plan or trial
- Book a free demo now!
- Hosting
- 220+ countries and territories
- Customers named
- Exness, italki, Duolingo English Test, Wirex, Blueberry, Primavera Sound, Paysend, Yolo Group
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 69 of the 74 answers that named Sumsub and are not a share of its labels.
Domains cited
237 of the 237 domain citations in answers naming Sumsub came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 3 | 0 | 6 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 690 | undated | |||
| Blog | 508 | undated | |||
| Case study | 134 | undated | |||
| Podcast or video | 127 | undated | |||
| Webinar or virtual event | 125 | undated | |||
| Conference or event | 25 | undated | |||
| Comparison | 12 | undated | |||
| Template or tool | 8 | undated | |||
| Report or ebook | 4 | undated | |||
| Glossary or explainer | 4 | undated |
How it is countedHide how it is counted
Every page sumsub.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.