ESG and carbon reporting · RankedNormative
Normative is carbon accounting software that helps companies calculate, report, and reduce their greenhouse gas emissions across Scope 1, 2, and 3 · normative.io ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Greenly is first at 33%.
Greenly is first at 24%. 0 of 14 models made it the first choice when asked directly.
Workiva ESG is first at 39%.
Why models recommend it
“Excellent carbon accounting with verified data and advisory services; scalable for growing Scope 3 needs.”Grok 4.20 · Scale-constrained question · alternative
“For small businesses (under 200 employees), Normative, Plan A, and Greenly are recommended”Claude Haiku 4.5 · Budget-constrained question · alternative
“Generally offer more accessible carbon-accounting and climate-reporting entry points”Perplexity Sonar · Comparative question · alternative
“SME or mid‑market carbon‑focused team | Greenly / Normative / Coolset”GLM 4.7 FlashX · Comparative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Normative, over the 49 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 33 | 13 | View → | |
| 25 | 5 | View → | |
| 24 | 2 | View → | |
| 23 | 8 | View → | |
| 18 | 6 | View → | |
| 16 | 4 | View → | |
| 15 | 0 | View → | |
| 14 | 3 | View → | |
| 14 | 1 | View → | |
| 12 | 0 | View → |
What the models named instead of Normative →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Normative's own site, not checked by Gane.
- For
- companies
- Price stated
- Essential and Premium packages
- Certifications
- ISO 25051, ISO 27001
- Hosting
- Germany, Sweden, Ireland, Netherlands, USA (SCCs), UK (Adequacy)
- Customers named
- Flying Tiger Copenhagen, Scapa, Aasted, Topps Tiles, Hertz, Vodafone, SEB Group, Dunelm
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 45 of the 49 answers that named Normative and are not a share of its labels.
Domains cited
139 of the 139 domain citations in answers naming Normative came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 155 | undated | Accounting software | ||
| Comparison | 5 | undated | |||
| Report or ebook | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | undated | |||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page normative.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.