3 categories · RankedDigits
Digits is AI-native accounting software for business owners, accountants, and finance teams · digits.com ↗
Strongest at small business. Ranked 21 of 95 for mid-market buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
QuickBooks Online is first at 24%.
Zoho Books is first at 23%. 0 of 14 models made it the first choice when asked directly.
Vic.ai is first at 15%.
Why models recommend it
“AI-native from ground up; 97.8% transaction categorization accuracy; auto-reconciles to bank statements; no rules or scripts needed”Kimi K2 · Comparative question · first choice
“Digits (starting at $65–$100/month) stands out as the best option for companies with a limited budget.”Grok 4.20 · Budget-constrained question · first choice
“Top pick for US small/mid-sized businesses that want books to largely run themselves”Muse Glimmer 30B · Comparative question · first choice
“Digits Essentials at $65 a month is the AI bookkeeping pick for a US company that wants categorization and reconciliation”Muse Glimmer 30B · Budget-constrained question · alternative
What gives them pause
“Avoid paying for an AI-native tool such as Digits unless its extra automation will save substantial bookkeeping time”Perplexity Sonar · Budget-constrained question · warning
“Some newer AI-native platforms (like Zeni, Digits, or Trullion) aim to *be* the ledger... safer to use AI to *feed* your existing ERP rather than replacing the GL entirely.”Qwen 3.7 Flash · Scale-constrained question · warning
“"AI bookkeeping" rarely means buying a single, all-in-one startup app (like Digits or QuickBooks Online)”Gemini 3.5 Flash · Direct question · warning
“best overall* AI bookkeeping tool, but it's on the higher end of a "limited budget."”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Digits, over the 70 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 38 | 7 | View → | |
| 37 | 9 | View → | |
| 30 | 0 | View → | |
| 18 | 9 | View → | |
| 16 | 2 | View → | |
| 16 | 0 | View → | |
| 16 | 0 | View → | |
| 15 | 0 | View → | |
| 14 | 0 | View → | |
| 13 | 0 | View → |
What the models named instead of Digits →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Digits's own site, not checked by Gane.
- For
- business owners, accountants, and finance teams
- Price stated
- Digits plans start at $65/month (Essentials), $100/month (Core), and $250/month (Pro).
- Starting price
- 65
- Free plan or trial
- Free 30-day trial
- Integrations
- 12000
- Certifications
- SOC 2 Type II
- Hosting
- United States
- Customers named
- CLA (CliftonLarsonAllen), Steve Tonkin & Company, Hiline, ECA Gate & Lock, Mosaic CFO, Blaide, The Tax Firm, AllCents Consulting
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 70 of the 70 answers that named Digits and are not a share of its labels.
Domains cited
175 of the 188 domain citations in answers naming Digits came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 0 | 1 | 1 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 1 | 0 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 159 | 0 | 2026-06-05 | Accounting software | |
| Blog | 134 | 3 | 2026-09-16 | Accounting software | |
| Comparison | 39 | 3 | 2026-09-28 | Accounting software | |
| Case study | 18 | 3 | 2026-09-09 | ||
| Report or ebook | 3 | undated | |||
| Template or tool | 3 | undated | |||
| Conference or event | 1 | 0 | 2025-04-28 |
Most recent
- 2026-09-28Digits vs campfire comparison
- 2026-09-22Digits vs rillet comparison
- 2026-09-16Quality checks blog
- 2026-09-09Plusplus case study
- 2026-09-08Zero entry the opportunity of a lifetime for accountants blog
- 2026-09-02Digits vs accrual comparison
How it is countedHide how it is counted
Every page digits.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.