3 categories · RankedBalance
Balance is a B2B payments platform that offers net terms and buy now, pay later financing alongside embedded payments and invoicing · getbalance.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Resolve Pay is first at 34%.
Resolve Pay is first at 51%. 0 of 14 models made it the first choice when asked directly.
TreviPay is first at 47%.
Why models recommend it
“Best Overall for Purpose-Built B2B Checkout & Net Terms ... Choose Balance or TreviPay if your priority is embedding Net Terms/Trade Credit”Gemini 3.5 Flash · Direct question · first choice
“Choose Balance when the product is a marketplace or vertical platform that needs embedded credit.”Perplexity Sonar · Comparative question · alternative
“Balance: AI-driven for US SMB/mid-market, with high approval rates via real-time decisions.”Grok 4.20 · Direct question · alternative
“If you're running a digital marketplace or platform, evaluate Balance alongside Resolve.”Kimi K2 · Direct question · alternative
What gives them pause
“Balance is one example where I'd scrutinize the seller terms closely, not automatically rule out the company.”GPT-6 Luna · Negative question · warning
“Caution level: Medium ... they are not a licensed bank”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Balance, over the 63 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 46 | 14 | View → | |
| 43 | 16 | View → | |
| 29 | 4 | View → | |
| 26 | 2 | View → | |
| 23 | 3 | View → | |
| 22 | 1 | View → | |
| 18 | 0 | View → | |
| 17 | 0 | View → | |
| 16 | 0 | View → | |
| 15 | 0 | View → |
What the models named instead of Balance →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Balance's own site, not checked by Gane.
- For
- B2B commerce
- Certifications
- PCI DSS, SOC 2
- Customers named
- Instacart, Alibaba, B-Stock, Bay Supply, Alibaba.com, Trellis, Nautical Commerce
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 59 of the 63 answers that named Balance and are not a share of its labels.
Domains cited
189 of the 208 domain citations in answers naming Balance came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 4 | 2 | 0 | 7 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 92 | 2 | 2026-09-28 | ||
| News or press | 58 | 3 | 2026-09-17 | ||
| Case study | 17 | 1 | 2026-08-04 | ||
| Webinar or virtual event | 7 | 1 | 2026-08-04 | ||
| Template or tool | 2 | undated |
Most recent
- 2026-09-28Ai agents in accounts receivable what they actually do 2026 blog
- 2026-09-17Ann jw03Kz76Yay09 news or press
- 2026-08-25Ann GMwvweiuzPPUR news or press
- 2026-08-04Resources=guides and reports blog
- 2026-08-04Resources=case study case study
- 2026-08-04Resources=webinars webinar or virtual event
How it is countedHide how it is counted
Every page getbalance.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.