Looker
Looker is a platform from Google for business intelligence, data applications, and embedded analytics
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Metabase is first at 34%.
Metabase is first at 30%. 0 of 14 models made it the first choice when asked directly.
Sisense is first at 30%.
Why models recommend it
“consistent, governed metric definitions matter more than a low-friction setup, and you're comfortable with custom enterprise pricing”GPT-6 Luna · Direct question · alternative
“Best for: Enterprise SaaS and developer-heavy teams requiring strict data governance and a powerful semantic layer.”Gemini 3.5 Flash · Comparative question · alternative
“Choose Looker or GoodData if consistent metrics, governed definitions, and analytics-as-code matter most.”Perplexity Sonar · Comparative question · alternative
“Choose Looker, Tableau Embedded, Power BI Embedded or GoodData if you are already on Google Cloud”Muse Glimmer 30B · Comparative question · alternative
What gives them pause
“Traditional enterprise BI platforms (like Tableau, Power BI, or Looker) often fail mid-market B2B SaaS teams.”Gemini 3.5 Flash · Direct question · warning
“Avoid if your primary goal is customer-facing embedded analytics in a SaaS product: Tableau and Looker”DeepSeek V4 Flash · Negative question · warning
“"Avoid Looker unless you're already deeply invested in their ecosystem" due to complexity and cost”Mistral Small · Negative question · warning
“What I'd Discourage ... They're overkill (and overpriced) for customer-facing use”DeepSeek V4 Flash · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Looker, over the 131 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 106 | 0 | View → | |
| 96 | 26 | View → | |
| 64 | 4 | View → | |
| 59 | 12 | View → | |
| 57 | 10 | View → | |
| 53 | 7 | View → | |
| 46 | 3 | View → | |
| 44 | 0 | View → | |
| 40 | 4 | View → | |
| 39 | 6 | View → |
What the models named instead of Looker →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 113 of the 131 answers that named Looker and are not a share of its labels.
Domains cited
No domain is on file for Looker, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 3 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 1 | 4 | 7 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 1 | 5 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 2 | 4 |