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Index › IT › Security operations › Insider risk › Microsoft Purview Insider Risk Management vs ActivTrak
Insider risk management · November 2026 Edition

Microsoft Purview Insider Risk Management vs ActivTrak

Ten of fourteen models named Microsoft Purview Insider Risk Management first on the direct prompt; zero named ActivTrak. Microsoft Purview Insider Risk Management was named by fourteen of the fourteen models and ActivTrak by ten and Microsoft Purview Insider Risk Management carries 63 labels and ActivTrak 13, so the shares are not directly comparable.

Microsoft Purview Insider Risk Management

endorsed leader

Named in one category this edition.

ActivTrak

accepted challenger

Named in two categories this edition.

First-choice share45%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 13; printed, not drawn.
Labels6313A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Purview Insider Risk Management reading right to left. Rank and label count are printed, not drawn.Teramind was named alongside these two in ten of the fourteen direct answers. Microsoft Purview Insider Risk Management vs Teramind · Microsoft Purview Insider Risk Management vs Code42 Incydr · Microsoft Purview Insider Risk Management vs Proofpoint Insider Threat Management

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the insider risk management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft Purview Insider Risk ManagementFirst choices, of fourteen modelsActivTrak
Direct100
Paraphrase30
Comparative401 against Microsoft Purview Insider Risk Management
Budget-constrained941 against ActivTrak
Scale-constrained30
Negative005 against Microsoft Purview Insider Risk Management
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Microsoft Purview Insider Risk Management and ActivTrak were named in the same answer thirty-six times, of the 184 answers naming Microsoft Purview Insider Risk Management and the 48 naming ActivTrak. In those answers ActivTrak took the first choice six times and Microsoft Purview Insider Risk Management eighteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Microsoft Purview Insider Risk Management and ActivTrak stood in it.
ModelDirectMPParaphraseMPComparativeMPBudget-constrainedMPScale-constrainedMPNegativeMP
Claude Haiku 4.5MPMPMPMPMP
GPT-5.4 miniMPMPMP
Gemini 3.5 FlashMPMPMPMPMP
Perplexity SonarMPMPMPMP
Grok 4.20MPMPMPMPMP
Mistral SmallMPMPMP
DeepSeek V4 FlashMPMPMPMPMPMP
Llama 4 MaverickMP
Qwen 3.7 FlashMPMPMPMP
Kimi K2MPMPMPMP
GLM 4.7 FlashXMPMPMP
MiniMax M2.5MPMPMPMP
GPT-6 LunaMPMPMPMP
Muse Glimmer 30BMPMPMPMP
MP Microsoft Purview Insider Risk Management ActivTrakMP first choiceMP named as an alternativeMP argued againstblank: not namedEach cell is one answer, Microsoft Purview Insider Risk Management on the left and ActivTrak on the right.

The direct prompt

The plain question, one answer per model, grouped by where Microsoft Purview Insider Risk Management and ActivTrak stood in it.

Microsoft Purview Insider Risk Management first, ActivTrak not the choice

10 of 14 modelsActivTrak was named in the answer but not as the choice, or not at all.
GPT-5.4 miniMicrosoft Purview Insider Risk Management alternatives: Proofpoint Insider Threat Management, Teramind, Varonis Data Security Platform
Perplexity SonarMicrosoft Purview Insider Risk Management alternatives: Code42 Incydr, ManageEngine Log360, Teramind
Grok 4.20Microsoft Purview Insider Risk Management alternatives: Code42 Incydr, Cyberhaven, Safetica, Teramind
Mistral SmallMicrosoft Purview Insider Risk Management alternatives: Teramind, Varonis Data Security Platform
DeepSeek V4 FlashMicrosoft Purview Insider Risk Management alternatives: Above Security, Code42 Incydr, Safetica, Teramind
Llama 4 MaverickMicrosoft Purview Insider Risk Management alternatives: Above Security, Code42 Incydr, DTEX Systems, Teramind
Qwen 3.7 FlashMicrosoft Purview Insider Risk Management alternatives: Forcepoint DLP, OSense, Varonis Data Security Platform
Kimi K2Microsoft Purview Insider Risk Management alternatives: DTEX InTERCEPT, Proofpoint Insider Threat Management
GLM 4.7 FlashXMicrosoft Purview Insider Risk Management alternatives: Safetica Intelligent Data Security Platform, Teramind
Muse Glimmer 30BMicrosoft Purview Insider Risk Management, Teramind alternatives: Above Security, DTEX InTERCEPT, Varonis Data Security Platform

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Above Security, Code42 alternatives: Microsoft Purview Insider Risk Management, Teramind, eMonitor
Gemini 3.5 FlashCode42 Incydr alternatives: Cyberhaven, DTEX InTERCEPT, Microsoft Purview Insider Risk Management
MiniMax M2.5Code42 Incydr, Teramind alternatives: Microsoft Purview Insider Risk Management
GPT-6 LunaCode42 Incydr alternatives: Microsoft Purview Insider Risk Management

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Purview Insider Risk Management leads by forty-three points.
Microsoft Purview Insider Risk Management50%#1 of 11
ActivTrak7%#3 of 11
The full small business standing →
Mid-marketThe figures above
Microsoft Purview Insider Risk Management leads by thirty-eight points.
Microsoft Purview Insider Risk Management45%#1 of 13
ActivTrak7%#4 of 13
The full mid-market standing →
Enterprise
Microsoft Purview Insider Risk Management leads by fifty-seven points.
Microsoft Purview Insider Risk Management57%#1 of 13
ActivTrak0%#– of 13
The full enterprise standing →

What the models said about Microsoft Purview Insider Risk Management

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“DLP and IRM tools such as Microsoft Purview "scan the content of emails, Teams messages and documents..." which is itself a processing activity with significant privacy implications.” Muse Glimmer 30B · negative prompt · soft negative
“Microsoft Purview Insider Risk Management (according to current reviews): - Windows-only browser signals (no Linux coverage) - 100-case active case cap” GLM 4.7 FlashX · negative prompt · soft negative
“frequently flagged for privacy implications due to deep scanning of emails, chats, files, and risk scoring. It's high-risk processing” Grok 4.20 · negative prompt · soft negative
“I'd recommend Microsoft Purview Insider Risk Management if you're already in the Microsoft ecosystem, as it offers the best value, integration, and ease of use.” MiniMax M2.5 · paraphrase prompt · first choice
“Sweet spot for you: Mid-market solutions (e.g., Microsoft Purview Insider Risk Management, Cyberhaven, or DTEX) that balance depth with manageability.” Kimi K2 · scale prompt · first choice
“starting with Microsoft Purview (if already using Microsoft 365) or ManageEngine Endpoint DLP Plus (free tier) provides essential protection” MiniMax M2.5 · budget prompt · first choice

What the models said about ActivTrak

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“I wouldn't choose ActivTrak as an insider-risk tool: its published plans focus on workforce activity and productivity.” GPT-6 Luna · budget prompt · hard negative
“Best Overall Value & Free Tier: ActivTrak ... frequently cited as the best option for SMBs because it offers a robust free version” Qwen 3.7 Flash · budget prompt · first choice
“For SMBs, start with Teramind for deep monitoring with transparent pricing or ActivTrak for a free workforce-visibility baseline.” Muse Glimmer 30B · budget prompt · first choice
“ActivTrak is the best no-cost starting point” Perplexity Sonar · budget prompt · first choice
Also compared
Microsoft Purview Insider Risk Management vs TeramindMicrosoft Purview Insider Risk Management vs Code42 IncydrMicrosoft Purview Insider Risk Management vs Proofpoint Insider Threat ManagementMicrosoft Purview Insider Risk Management vs ApployeMicrosoft Purview Insider Risk Management vs CyberhavenMicrosoft Purview Insider Risk Management vs DTEX SystemsTeramind vs ActivTrakCode42 Incydr vs ActivTrakActivTrak vs Proofpoint Insider Threat ManagementActivTrak vs ApployeActivTrak vs CyberhavenActivTrak vs DTEX SystemsAll twenty-eight head-to-head pages and the full insider risk standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.