2 categories · RankedWTW
WTW offers risk, broking, HR and benefits services · wtwco.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Pave is first at 19%.
Payscale is first at 18%. 0 of 14 models made it the first choice when asked directly.
Mercer Total Remuneration Survey is first at 33%.
Why models recommend it
“Choose Mercer, WTW, Aon/Radford, or Korn Ferry for global compensation structures and job architecture.”Perplexity Sonar · Comparative question · first choice
“Compare Mercer or WTW with Salary.com's Compdata”GPT-6 Luna · Paraphrase question · alternative
What gives them pause
“explicitly advise skipping these providers unless you have a significant budget and need deep integration capabilities”Muse Glimmer 30B · Negative question · warning
“too small to fully exploit the traditional enterprise survey houses (Mercer, Radford, WTW)”DeepSeek V4 Flash · Scale-constrained question · warning
“better suited to larger, multinational, regulated, or board-facing compensation programs”Perplexity Sonar · Direct question · warning
“Comprehensive but expensive, annual surveys”GLM 4.7 FlashX · Direct question · warning
Also on the shortlist
The products named in the same answers as WTW, over the 36 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 28 | 4 | View → | |
| 21 | 6 | View → | |
| 19 | 2 | View → | |
| 16 | 2 | View → | |
| 14 | 3 | View → | |
| 13 | 0 | View → | |
| 6 | 2 | View → | |
| 5 | 0 | View → | |
| 4 | 1 | View → | |
| 4 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on WTW's own site, not checked by Gane.
- For
- the world’s leading businesses
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 35 of the 36 answers that named WTW and are not a share of its labels.
Domains cited
Ninety-five of the 106 domain citations in answers naming WTW came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 1 | 0 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 173 | 8 | 2026-09-25 | Applicant tracking syste | |
| Report or ebook | 5 | undated | |||
| Comparison | 3 | undated |
Most recent
- 2026-09-25Building long term careers at the lisbon center blog
- 2026-09-25Career growth stories latam center blog
- 2026-09-23Ellen federman conklin journey blog
- 2026-09-18Andrew long 25 year career blog
- 2026-09-03A culture where people thrive blog
- 2026-08-27A workstyle that moves with you blog
How it is countedHide how it is counted
Every page wtwco.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.