Microsoft Copilot is a general-purpose assistant from Microsoft for drafting and research support, aimed at organizations standardized on Microsoft 365 · microsoft.com ↗
A product needs 10 labels in a category before a share is stated. Microsoft Copilot has 8.
“Best Overall ROI for HR Admin & Writing: ChatGPT Team / Claude Team / Microsoft Copilot”Gemini 3.5 Flash · Budget-constrained question · first choice
“*Example:* Microsoft Copilot or native AI features within platforms like Salesforce Service Cloud.”Qwen 3.7 Flash · Scale-constrained question · alternative
“Best if you're already in the Microsoft 365 ecosystem... less "HR-native" than HiBob.”Grok 4.20 · Direct question · alternative
“Be cautious with general-purpose AI assistants like ... Microsoft Copilot when handling HR tasks.”Grok 4.20 · Negative question · warning
“Copilot for Microsoft 365: ~$30/user/month ... Warning: Be careful with data privacy.”Qwen 3.7 Flash · Budget-constrained question · warning
“use ChatGPT, Claude, or Copilot—but apply strict privacy controls”Perplexity Sonar · Comparative question · warning
The products named in the same answers as Microsoft Copilot, over the 18 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 10 | 0 | View → | |
| 8 | 2 | View → | |
| 7 | 2 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 5 | 1 | View → | |
| 5 | 1 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
Stated on Microsoft Copilot's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 16 of the 18 answers that named Microsoft Copilot and are not a share of its labels.
Twenty-five of the twenty-seven domain citations in answers naming Microsoft Copilot came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 44 | undated | |||
| Comparison | 30 | undated | |||
| News or press | 27 | 10 | 2026-09-28 | ||
| Blog | 25 | 4 | 2026-09-24 | ||
| Case study | 12 | undated | |||
| Conference or event | 5 | undated | |||
| Template or tool | 2 | undated | |||
| Report or ebook | 1 | 0 | 2025-12-02 |
Every page microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.