Index › HR › Products › Instacart · November 2026 Edition
2 categories · Named, not ranked

Instacart

Instacart is a retail media platform for advertisers, particularly consumer packaged goods and grocery brands · instacart.com ↗

–Too few to rank
2/14Models named it
0First choices
2Warnings
November 2026 Edition · all company sizes counted.
Ranked inCompensation management #112 mid-marketContingent workforce management #101
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Instacart has 2.

Why models recommend it

No positive label carried a quote.

What gives them pause

“Gig Economy Apps (Uber, DoorDash, Instacart, Lyft) ... deceptive pay practices”Kimi K2 · Negative question · warning
“Human Rights Watch specifically raised concerns about these practices across Uber, Lyft, DoorDash, Instacart, Shipt, Favor, and Amazon Flex.”Perplexity Sonar · Negative question · warning

Also on the shortlist

The products named in the same answers as Instacart, over the 2 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Instacart's own site, not checked by Gane.

For
people who want groceries, alcohol, home essentials, and more delivered or picked up
Price stated
Delivery fees start at $3.99 for same-day orders over $35. With an optional Instacart+ membership, you can get $0 delivery fees on eligible orders.
Starting price
3.99
Hosting
the U.S. & Canada
Customers named
Walmart, Costco, Food Lion, ALDI, Sprouts Farmers Market, Restaurant Depot, Sam's Club, CVS®
Visit instacart.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Instacart came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 2 answers that named Instacart and are not a share of its labels.

By model

How each model answered on Instacart across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200011
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

What it publishes

Addresses on instacart.com
533
subdomains included
Content
53
counted in the table below
Documentation
466
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Report or ebook2312026-07-09
Template or tool11undated
Blog9undated
Case study6undated
News or press212026-09-09
Comparison1undated
Glossary or explainer1undated
How it is countedHide how it is counted

Every page instacart.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.