2 categories · RankedFirst Advantage
First Advantage is a background screening provider that offers employment background check services with industry-specific packages · fadv.com ↗
Strongest at enterprise. Ranked 55 of 75 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
GoodHire is first at 42%.
Checkr is first at 53%. 0 of 14 models made it the first choice when asked directly.
Checkr is first at 46%.
Why models recommend it
“Choose First Advantage for global scale, multinational hiring, and a broad workforce-risk program.”Perplexity Sonar · Comparative question · first choice
“Quick shortlist: Checkr vs. First Advantage for workflow and scale”GPT-6 Luna · Comparative question · first choice
“Best For: Fortune 500 companies, global enterprises, and multi-unit retail chains.”Qwen 3.7 Flash · Comparative question · alternative
“Best for Deep Security & Enterprise Accounts: First Advantage (inc. Sterling)”Gemini 3.5 Flash · Paraphrase question · alternative
What gives them pause
“Specifically avoid: First Advantage Form I-9 Compliance products until they demonstrate sustained security improvements.”Kimi K2 · Negative question · warning
“First Advantage has a long history of mix-ups... BBB profile shows 1.07/5 stars average of 107 Customer Reviews.”Muse Glimmer 30B · Negative question · warning
“"offshore" background check teams (often used by First Advantage) make basic verification errors”DeepSeek V4 Flash · Negative question · warning
“Avoid if possible for employment checks; many HR pros recommend switching.”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as First Advantage, over the 101 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 94 | 51 | View → | |
| 82 | 3 | View → | |
| 59 | 4 | View → | |
| 49 | 3 | View → | |
| 41 | 1 | View → | |
| 35 | 7 | View → | |
| 18 | 0 | View → | |
| 17 | 0 | View → | |
| 15 | 0 | View → | |
| 14 | 1 | View → |
What the models named instead of First Advantage →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 98 of the 101 answers that named First Advantage and are not a share of its labels.
Domains cited
278 of the 305 domain citations in answers naming First Advantage came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,411 | 8 | 2026-09-30 | Background screening | |
| News or press | 480 | 5 | 2026-09-03 | Background screening | |
| Webinar or virtual event | 97 | 10 | 2026-09-30 | Background screening | |
| Case study | 41 | 9 | 2026-09-24 | Background screening, Applicant tracking syste | |
| Conference or event | 36 | 0 | 2026-02-19 | Background screening | |
| Report or ebook | 27 | 2 | 2026-09-29 | Background screening, Applicant tracking syste | |
| Template or tool | 22 | 4 | 2026-09-29 | Background screening | |
| Podcast or video | 6 | 3 | 2026-09-29 | ||
| Comparison | 1 | undated | |||
| Glossary or explainer | 1 | 0 | 2026-04-15 |
Most recent
- 2026-09-30Healthcare hiring impostors webinar recap webinar or virtual event
- 2026-09-30Gig worker background check considerations blog
- 2026-09-29Trust and safety operations at smaller scale blog
- 2026-09-29The scale down guide what to keep deepen redesign report or ebook
- 2026-09-29Lessons learned from gig platforms podcast or video
- 2026-09-29How to run a background check an employers guide blog
How it is countedHide how it is counted
Every page fadv.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.