2 categories · Named, not rankedEmpower
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Empower has 4.
Why models recommend it
No positive label carried a quote.
What gives them pause
“A concrete example cited in fiduciary-risk commentary is Empower... alleges that Empower improperly and repeatedly leveraged its position as a retirement plan recordkeeper to harvest highly confidential, private financial data”Muse Glimmer 30B · Negative question · warning
“Others to watch (lower complaint volume but similar risks)”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Empower, over the 10 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 6 | 0 | View → | |
| 5 | 1 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 2 | View → | |
| 4 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 1 | 1 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Empower's own site, not checked by Gane.
- For
- Personal investors; workplace retirement; employers and plan sponsors; financial professionals
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 10 of the 10 answers that named Empower and are not a share of its labels.
Domains cited
Thirty-three of the thirty-three domain citations in answers naming Empower came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 377 | undated | |||
| Glossary or explainer | 59 | 1 | 2026-10-01 | ||
| Blog | 38 | undated | |||
| Comparison | 27 | 2 | 2026-10-02 | ||
| Template or tool | 26 | undated | |||
| Report or ebook | 15 | 1 | 2026-10-02 | ||
| Webinar or virtual event | 2 | undated | |||
| Podcast or video | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-10-02Roth ira vs 401k comparison
- 2026-10-02Informed investor sticky inflation report or ebook
- 2026-10-01What is portfolio management glossary or explainer
- 2026-09-29Trump accounts vs custodial accounts comparison
How it is countedHide how it is counted
Every page empower.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.