Job advertising and distribution · November 2026 Edition
ZipRecruiter vs Broadbean
Zero of fourteen models named ZipRecruiter first on the direct prompt; zero named Broadbean. ZipRecruiter was named by thirteen of the fourteen models and Broadbean by eight and ZipRecruiter carries 30 labels and Broadbean 11, so the shares are not directly comparable.
Named in six categories this edition.
Named in two categories this edition.
First-choice share5%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 13; printed, not drawn.
Labels3011A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZipRecruiter reading right to left. Rank and label count are printed, not drawn.Appcast was named alongside these two in thirteen of the fourteen direct answers. Appcast vs ZipRecruiter · Appcast vs Broadbean · JobTarget vs ZipRecruiter
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the job advertising and distribution page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZipRecruiterFirst choices, of fourteen modelsBroadbean
Direct00
Paraphrase212 against ZipRecruiter · 1 against Broadbean
Comparative10
Budget-constrained12
Scale-constrained00
Negative007 against ZipRecruiter
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where ZipRecruiter and Broadbean stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
ZipRecruiter Broadbean first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZipRecruiter on the left and Broadbean on the right.The direct prompt
The plain question, one answer per model, grouped by where ZipRecruiter and Broadbean stood in it.
Neither was named
14 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Appcast, Joveo alternatives: LinkedIn Ads, Recruitics, StackAdapt
GPT-5.4 miniJoveo alternatives: JobTarget, PandoLogic, Veritone Hire
Gemini 3.5 FlashPandoLogic alternatives: Appcast, Joveo, Recruitics
Perplexity SonarJobTarget alternatives: Appcast, Joveo, Recruitics
Grok 4.20Joveo alternatives: Appcast, JobTarget, Talroo, Veritone Hire
Mistral SmallAppcast, JobTarget alternatives: Joveo, Radancy
DeepSeek V4 FlashJobTarget alternatives: Appcast, Joveo
Llama 4 MaverickAppcast alternatives: JobTarget, Recruitics
Qwen 3.7 FlashAppcast alternatives: Joveo, PandoLogic
Kimi K2Appcast, JobTarget alternatives: Talroo
GLM 4.7 FlashXAppcast, Joveo alternatives: JobTarget, Recruitics, VONQ
MiniMax M2.5Joveo alternatives: Appcast, JobTarget, Recruitics
GPT-6 LunaJobTarget Programmatic+ alternatives: Appcast
Muse Glimmer 30BAppcast, JobTarget Programmatic+, Joveo alternatives: JobAdX, Radancy, Recruitics, Veritone Hire Programmatic formerly PandoLogic
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ZipRecruiter leads by six points.
ZipRecruiter9%#3 of 14Broadbean4%#– of 14Mid-marketThe figures above
Level: the same share of first choices.
ZipRecruiter5%#6 of 13Broadbean5%#7 of 13Enterprise
The order flips: Broadbean leads at enterprise.
Broadbean8%#4 of 16ZipRecruiter0%#15 of 16What the models said about ZipRecruiter
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“ZipRecruiter often sends automated mass invites that lead to high application volume but very low candidate quality” Gemini 3.5 Flash · negative prompt · soft negative
“Start with ZipRecruiter if your priority is immediate, broad reach with pay-per-click budget control” Muse Glimmer 30B · paraphrase prompt · first choice
“start with a combo: LinkedIn for targeted roles + Indeed/ZipRecruiter for volume” Grok 4.20 · comparative prompt · first choice
“If you want maximum applicants for the lowest effort: Choose ZipRecruiter.” Qwen 3.7 Flash · budget prompt · first choice
What the models said about Broadbean
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“it may be overkill (and more expensive) unless integrated with your ATS” Grok 4.20 · paraphrase prompt · soft negative
“The best programmatic job advertising platforms for a company with a limited budget are Appcast, Joveo, Broadbean, and JobTarget.” Llama 4 Maverick · budget prompt · first choice
“Broadbean Programmatic and Joveo are the top recommendations due to their flexible, pay-for-performance models” Mistral Small · budget prompt · first choice
“Broadbean is another top choice, especially if you need robust job distribution and analytics.” Mistral Small · paraphrase prompt · first choice
Also compared
Appcast vs ZipRecruiterAppcast vs BroadbeanJobTarget vs ZipRecruiterJobTarget vs BroadbeanJoveo vs ZipRecruiterJoveo vs BroadbeanWorkable vs ZipRecruiterWorkable vs BroadbeanIndeed vs ZipRecruiterIndeed vs BroadbeanZipRecruiter vs LinkedIn JobsBroadbean vs LinkedIn JobsAll twenty-eight head-to-head pages and the full job advertising standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.