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Job advertising and distribution · November 2026 Edition

Appcast vs LinkedIn Jobs

Seven of fourteen models named Appcast first on the direct prompt; zero named LinkedIn Jobs. Both were named by all fourteen models and Appcast carries 43 labels and LinkedIn Jobs 30, so the shares are not directly comparable.

Appcast

accepted challenger

Named in two categories this edition.

LinkedIn Jobs

criticized challenger

Named in two categories this edition.

First-choice share20%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%37%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 13; printed, not drawn.
Labels4330A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Appcast reading right to left. Rank and label count are printed, not drawn.Joveo was named alongside these two in eleven of the fourteen direct answers. Appcast vs JobTarget · Appcast vs Joveo · Appcast vs Workable

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the job advertising and distribution page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AppcastFirst choices, of fourteen modelsLinkedIn Jobs
Direct70
Paraphrase01
Comparative09
Budget-constrained505 against Appcast
Scale-constrained00
Negative0011 against LinkedIn Jobs
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Appcast and LinkedIn Jobs stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Appcast LinkedIn Jobs first choice named as an alternative argued againstblank: not namedEach cell is one answer, Appcast on the left and LinkedIn Jobs on the right.

The direct prompt

The plain question, one answer per model, grouped by where Appcast and LinkedIn Jobs stood in it.

Appcast first, LinkedIn Jobs not the choice

7 of 14 modelsLinkedIn Jobs was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Appcast, Joveo alternatives: LinkedIn Ads, Recruitics, StackAdapt
Mistral SmallAppcast, JobTarget alternatives: Joveo, Radancy
Llama 4 MaverickAppcast alternatives: JobTarget, Recruitics
Qwen 3.7 FlashAppcast alternatives: Joveo, PandoLogic
Kimi K2Appcast, JobTarget alternatives: Talroo
GLM 4.7 FlashXAppcast, Joveo alternatives: JobTarget, Recruitics, VONQ
Muse Glimmer 30BAppcast, JobTarget Programmatic+, Joveo alternatives: JobAdX, Radancy, Recruitics, Veritone Hire Programmatic formerly PandoLogic

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashPandoLogic alternatives: Appcast, Joveo, Recruitics
Perplexity SonarJobTarget alternatives: Appcast, Joveo, Recruitics
Grok 4.20Joveo alternatives: Appcast, JobTarget, Talroo, Veritone Hire
DeepSeek V4 FlashJobTarget alternatives: Appcast, Joveo
MiniMax M2.5Joveo alternatives: Appcast, JobTarget, Recruitics
GPT-6 LunaJobTarget Programmatic+ alternatives: Appcast

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniJoveo alternatives: JobTarget, PandoLogic, Veritone Hire

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Appcast leads by six points.
Appcast7%#4 of 14
LinkedIn Jobs2%#6 of 14
The full small business standing →
Mid-marketThe figures above
Appcast leads by eighteen points.
Appcast20%#1 of 13
LinkedIn Jobs2%#8 of 13
The full mid-market standing →
Enterprise
Appcast leads by forty-five points.
Appcast45%#1 of 16
LinkedIn Jobs0%#14 of 16
The full enterprise standing →

What the models said about Appcast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid pure enterprise tools like Appcast (higher mins ~$200–300/campaign but often called expensive for small users)” Grok 4.20 · budget prompt · hard negative
“like Joveo or Appcast) typically require significant minimum spends ($50k–$100k/year) or complex sales cycles, making them difficult for SMBs” Qwen 3.7 Flash · budget prompt · soft negative
“The best programmatic job advertising platforms for a company with a limited budget are Appcast, Joveo, Broadbean, and JobTarget.” Llama 4 Maverick · budget prompt · first choice
“Low minimum campaign spend and cost-per-applicant: Appcast starting around $200-$300 minimum campaign spend with CPA bidding” Muse Glimmer 30B · budget prompt · first choice
“Appcast – Best Overall Value ... offers the best balance of low entry cost and proven performance-based optimization” Kimi K2 · budget prompt · first choice

What the models said about LinkedIn Jobs

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Scammers can post or impersonate employers on mainstream platforms too—including Indeed and LinkedIn—so treat the *listing and recruiter* as unverified until you check them.” GPT-6 Luna · negative prompt · soft negative
“extra cautious on any platform where anyone can post jobs easily—including big sites like Indeed, LinkedIn, and social media” GPT-5.4 mini · negative prompt · soft negative
“it's not immune—scammers create fake profiles or ads mimicking real companies... Privacy risks are higher due to data sharing.” Grok 4.20 · negative prompt · soft negative
“For Hard-to-Fill Corporate or Executive Roles: Choose LinkedIn to search for and proactively reach out to passive candidates” Gemini 3.5 Flash · comparative prompt · first choice
“LinkedIn is considered the best overall job search site due to its reach and networking opportunities” Llama 4 Maverick · comparative prompt · first choice
“For most employers, start with a combo: LinkedIn for targeted roles + Indeed/ZipRecruiter for volume.” Grok 4.20 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.