Conflicts and relationships
Gane's interests in what the Index measures, and the suppliers that are also measured here.
Gane sells marketing software, assessments and execution services. No product of its falls in a category this area covers.
The Index's pages are on Gane's own domain. A citation of an Index page is never counted as Gane's own site, in any figure about Gane here or in Gane's product.
The 5% check of each edition's labels uses Claude Opus 5, made by Anthropic, one of the labs measured here.
The services this index runs on are listed on the privacy page. None of them is a product in the vendor table, so nothing in this section applies to them.
Each year this page lists every conflict category, every change to these rules and every correction made after a vendor's complaint.