Audio and podcast advertising · Named, not rankedGumball
Gumball is a marketplace for podcast advertising where advertisers search for shows, including niche and B2B podcasts, and arrange host-read ad placements with creators · gumball.fm ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Gumball has 7.
Why models recommend it
“also recommended for B2B advertisers, as they allow you to filter shows by category, audience size, and demographics”Mistral Small · Paraphrase question · alternative
“A marketplace where individual shows set their own prices, and you book directly via card checkout.”DeepSeek V4 Flash · Comparative question · alternative
“Acast, Gumball, or a podcast marketplace via a DSP can be better”GPT-5.4 mini · Direct question · alternative
“Host-read credibility: Use Gumball, AdvertiseCast, Libsyn Ads”Perplexity Sonar · Comparative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Gumball, over the 14 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 13 | 8 | View → | |
| 9 | 5 | View → | |
| 9 | 2 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 3 | 1 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 12 of the 14 answers that named Gumball and are not a share of its labels.
Domains cited
Fifty-one of the fifty-four domain citations in answers naming Gumball came from a third party's page. Three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |