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Market intelligence platforms · November 2026 Edition

Crunchbase vs HubSpot Marketing Hub

Zero of fourteen models named Crunchbase first on the direct prompt; three named HubSpot Marketing Hub. Crunchbase was named by thirteen of the fourteen models and HubSpot Marketing Hub by seven and Crunchbase carries 24 labels and HubSpot Marketing Hub 13, so the shares are not directly comparable.

Crunchbase

accepted challenger

San Francisco, United States, founded 2007. Named in three categories this edition.

HubSpot Marketing Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.

First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 13; printed, not drawn.
Labels2413A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Crunchbase reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs Crunchbase · Apollo.io vs HubSpot Marketing Hub · ZoomInfo vs Crunchbase

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CrunchbaseFirst choices, of fourteen modelsHubSpot Marketing Hub
Direct03
Paraphrase00
Comparative00
Budget-constrained301 against Crunchbase
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Crunchbase and HubSpot Marketing Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Crunchbase HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Crunchbase on the left and HubSpot Marketing Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Crunchbase and HubSpot Marketing Hub stood in it.

HubSpot Marketing Hub first, Crunchbase not the choice

3 of 14 modelsCrunchbase was named in the answer but not as the choice, or not at all.
Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Crunchbase leads by four points.
Crunchbase5%#4 of 20
HubSpot Marketing Hub2%#11 of 20
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Crunchbase6%#4 of 13
HubSpot Marketing Hub6%#6 of 13
The full mid-market standing →
Enterprise
HubSpot Marketing Hub is not named for this buyer.
Crunchbase2%#– of 18
HubSpot Marketing Hub—not named
The full enterprise standing →

What the models said about Crunchbase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“useful, but the paid tiers may be expensive for smaller teams” GPT-5.4 mini · budget prompt · soft negative
“My top recommendation for most limited-budget companies: Start with Crunchbase Pro ($49/month) for company data” GLM 4.7 FlashX · budget prompt · first choice
“Crunchbase Pro is the best general-purpose choice” Perplexity Sonar · budget prompt · first choice
“For a tight budget, I'd start with Crunchbase” GPT-6 Luna · budget prompt · first choice

What the models said about HubSpot Marketing Hub

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.