Zero of fourteen models named Airbyte first on the direct prompt; zero named Fivetran. Airbyte was named by fourteen of the fourteen models and Fivetran by twelve and Airbyte carries 41 labels and Fivetran 31, so the shares are not directly comparable.
Named in two categories this edition.
United States. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the Data warehouse and reverse ETL for marketing page.
Across every category in the November 2026 Edition, Airbyte and Fivetran were named in the same answer eighty times, of the 126 answers naming Airbyte and the 136 naming Fivetran. In those answers Fivetran took the first choice one time and Airbyte four.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Opting for self-hosted tools (like the self-hosted version of Airbyte or Castled) thinking it saves money... Self-hosting Reverse ETL is a massive engineering undertaking” Qwen 3.7 Flash · negative prompt · soft negative
“their reverse ETL capabilities are still developing and may not have the performance or reliability needed” Mistral Small · negative prompt · soft negative
“Avoid building your own (e.g., custom Airbyte + dbt + cron) unless your team is engineering-heavy” Grok 4.20 · paraphrase prompt · soft negative
“ELT / Ingestion | Airbyte (open-source) or Meltano | Open-source ELT with 300+ connectors” Grok 4.20 · budget prompt · first choice
“Airbyte (open-source, self-hosted) is a top pick for budget-conscious teams.” Mistral Small · budget prompt · first choice
“ELT/ETL (Data Ingestion): Airbyte — *$0–$50/month* ... Completely free” DeepSeek V4 Flash · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“users have reported unexpected full reloads, transparency issues with MAR pricing, and limited customization” GPT-5.4 mini · negative prompt · soft negative
“Not actually a reverse ETL tool; it's a traditional ELT tool that loads data into the warehouse, not out of it” Claude Haiku 4.5 · negative prompt · soft negative
“Fivetran is also mentioned as a tool that should be used with caution, especially for smaller companies” Llama 4 Maverick · negative prompt · soft negative
“Hightown (acquired by Fivetran) is the gold standard for pure Reverse ETL. It handles complex transformations well.” Qwen 3.7 Flash · scale prompt · first choice
“| Ingestion (ELT) | Fivetran | Airbyte / Meltano | Automated, low-maintenance connectors” Gemini 3.5 Flash · paraphrase prompt · alternative
“Fivetran is typically the safer choice if you want reliability and minimal engineering overhead” Kimi K2 · scale prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.