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Data clean rooms · November 2026 Edition
Amazon Marketing Cloud vs AWS Clean Rooms
Zero of fourteen models named Amazon Marketing Cloud first on the direct prompt; two named AWS Clean Rooms. Both were named by all fourteen models and Amazon Marketing Cloud carries 36 labels and AWS Clean Rooms 48, so the shares are not directly comparable.
Amazon Marketing Cloud
criticized challengerBy Amazon, Seattle, United States, founded 1994. Named in two categories this edition.
AWS Clean Rooms
accepted challengerNamed in two categories this edition.
First-choice share17%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%2%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 11; printed, not drawn.
Labels3648A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Amazon Marketing Cloud reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms was named alongside these two in thirteen of the fourteen direct answers. Snowflake Data Clean Rooms vs Amazon Marketing Cloud · Snowflake Data Clean Rooms vs AWS Clean Rooms · Amazon Marketing Cloud vs Google Ads Data Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Amazon Marketing CloudFirst choices, of fourteen modelsAWS Clean Rooms
Direct021 against Amazon Marketing Cloud
Paraphrase012 against Amazon Marketing Cloud
Comparative01
Budget-constrained1131 against AWS Clean Rooms
Scale-constrained011 against Amazon Marketing Cloud
Negative015 against Amazon Marketing Cloud
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Amazon Marketing Cloud and AWS Clean Rooms were named in the same answer sixty-four times, of the 83 answers naming Amazon Marketing Cloud and the 154 naming AWS Clean Rooms. In those answers AWS Clean Rooms took the first choice fifteen times and Amazon Marketing Cloud thirteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Amazon Marketing Cloud and AWS Clean Rooms stood in it.
| Model | DirectAMAC | ParaphraseAMAC | ComparativeAMAC | Budget-constrainedAMAC | Scale-constrainedAMAC | NegativeAMAC |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AMAC | AC | AM | |||
| GPT-5.4 mini | AC | AC | AC | AC | ||
| Gemini 3.5 Flash | AC | AMAC | AMAC | AM | ||
| Perplexity Sonar | AMAC | AMAC | AMAC | |||
| Grok 4.20 | AMAC | AMAC | AC | AMAC | AMAC | |
| Mistral Small | AC | AMAC | AM | |||
| DeepSeek V4 Flash | AMAC | AMAC | AMAC | AMAC | AMAC | AMAC |
| Llama 4 Maverick | AMAC | AM | AM | |||
| Qwen 3.7 Flash | AC | AMAC | ||||
| Kimi K2 | AMAC | AMAC | ||||
| GLM 4.7 FlashX | AMAC | |||||
| MiniMax M2.5 | AC | AC | AMAC | |||
| GPT-6 Luna | AC | AC | AMAC | AMAC | ||
| Muse Glimmer 30B | AC | AMAC |
AM Amazon Marketing CloudAC AWS Clean RoomsAM first choiceAM named as an alternativeAM argued againstblank: not namedEach cell is one answer, Amazon Marketing Cloud on the left and AWS Clean Rooms on the right.
The direct prompt
The plain question, one answer per model, grouped by where Amazon Marketing Cloud and AWS Clean Rooms stood in it.
AWS Clean Rooms first, Amazon Marketing Cloud an alternative
2 of 14 modelsAmazon Marketing Cloud was named in the answer but not as the choice, or not at all.Claude Haiku 4.5AWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Amazon Marketing Cloud, Google Ads Data Hub
Kimi K2AWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Amazon Marketing Cloud, Crossbeam, Google Ads Data Hub, InfoSum
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniSnowflake Data Clean Rooms alternatives: AWS Clean Rooms
Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Databricks Clean Rooms, LiveRamp Clean Room
Grok 4.20Snowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Cloud BigQuery or Ads Data Hub, LiveRamp Clean Room
Mistral SmallSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, LiveRamp Clean Room
DeepSeek V4 FlashSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Crossbeam, Google Ads Data Hub, LiveRamp Clean Room
Llama 4 MaverickGoogle Ads Data Hub alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Meta Advanced Analytics, Snowflake Data Clean Rooms
MiniMax M2.5LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Databricks Clean Rooms
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Safe Haven
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashDatabricks Clean Rooms, Snowflake Data Clean Rooms alternatives: Google BigQuery Data Clean Rooms, Habu, InfoSum
Qwen 3.7 FlashGravic Clean Room, InfoSum, Snowflake Data Exchange / Partner Extensions alternatives: Salesforce Identity Resolution
GLM 4.7 FlashXCrossbeam alternatives: Google Ads Data Hub, Snowflake Data Clean Rooms
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
AWS Clean Rooms leads by eleven points.
AWS Clean Rooms19%#1 of 13
Amazon Marketing Cloud8%#4 of 13
The full small business standing →Mid-marketThe figures above
The order flips: Amazon Marketing Cloud leads at mid-market.
Amazon Marketing Cloud17%#2 of 11
AWS Clean Rooms11%#4 of 11
The full mid-market standing →Enterprise
The order flips: AWS Clean Rooms leads at enterprise.
AWS Clean Rooms6%#3 of 11
Amazon Marketing Cloud0%#10 of 11
The full enterprise standing →What the models said about Amazon Marketing Cloud
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“not relevant for most B2B data collaboration use cases” DeepSeek V4 Flash · paraphrase prompt · hard negative
“What to approach with caution: Native clean rooms operated by major media platforms (e.g., Google Ads Data Hub, Amazon Marketing Cloud, Meta Advanced Analytics)” Gemini 3.5 Flash · negative prompt · soft negative
“Walled Garden Clean Rooms (Use with Caution) ... Vendor lock-in ... be aware you're trading data sovereignty for convenience” DeepSeek V4 Flash · negative prompt · soft negative
“Best all‑around for most advertisers: Google Ads Data Hub (if you're Google‑heavy) or Amazon Marketing Cloud (if you're Amazon‑heavy). Both are free and easy to set up.” GLM 4.7 FlashX · budget prompt · first choice
“likely to be a free walled-garden option such as Google Ads Data Hub, Amazon Marketing Cloud, or Meta Advanced Analytics” Llama 4 Maverick · budget prompt · first choice
“Start with Amazon Marketing Cloud (AMC) or Google Ads Data Hub depending on where your biggest ad spend lies.” Qwen 3.7 Flash · budget prompt · first choice
What the models said about AWS Clean Rooms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“AWS Clean Rooms charges for query compute, so budget for usage rather than assuming it's a free tool” GPT-6 Luna · budget prompt · soft negative
“AWS Clean Rooms or Snowflake Data Clean Rooms offer the best balance of capability, scalability, and cost-effectiveness for mid-market B2B companies” Kimi K2 · direct prompt · first choice
“Prefer neutral, interoperable platforms (like Snowflake, Databricks, AWS Clean Rooms, InfoSum, or independent providers)” DeepSeek V4 Flash · negative prompt · first choice
“Best for AWS Users: AWS Clean Rooms ... Pay-as-you-go (no upfront platform fees or monthly SaaS subscriptions)” Gemini 3.5 Flash · budget prompt · first choice
Also compared
Snowflake Data Clean Rooms vs Amazon Marketing CloudSnowflake Data Clean Rooms vs AWS Clean RoomsAmazon Marketing Cloud vs Google Ads Data HubAmazon Marketing Cloud vs Meta Advanced AnalyticsAmazon Marketing Cloud vs Databricks Clean RoomsAmazon Marketing Cloud vs InfoSumAmazon Marketing Cloud vs LiveRamp Clean RoomGoogle Ads Data Hub vs AWS Clean RoomsAWS Clean Rooms vs Meta Advanced AnalyticsAWS Clean Rooms vs Databricks Clean RoomsAWS Clean Rooms vs InfoSumAWS Clean Rooms vs LiveRamp Clean RoomAll twenty-eight head-to-head pages and the full data clean rooms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.