# Tealium: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/it/vendors/tealium

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer identity and access management](https://www.gane.ai/index/it/identity/customer-identity-and-access-management/index.md) | 0% | 77 | 100% | 1 |
| [Feature flags](https://www.gane.ai/index/it/developer/feature-flags/index.md) | 0% | 30 | 0% | 1 |

## And against it

- "Black-box CDPs like Segment, mParticle, Tealium, and Simon Data, when they require rigid schemas" (Llama 4 Maverick, CIAM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Tealium, from 4 of the 6 answers that named it (only the models that return a source list).

### Domains cited

- gane.ai/index: 3
- aicostadvisory.com: 2
- descope.com: 2
- okta.com: 2
- 9fin.com: 1
- auth0.com: 1
- businesswire.com: 1
- chaincatcher.com: 1
- dataplatform.cloud.ibm.com: 1
- erpresearch.com: 1

### Pages cited

- https://aicostadvisory.com/c/customer-identity-ciam/guide: 2
- https://descope.com/blog/post/customer-sso-solutions: 2
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution: 2
- https://okta.com/resources/whitepapers/not-all-identity-clouds-are-created-equal: 2
- https://9fin.com/insights/cloud-software-group-citrix-tibco: 1
- https://auth0.com/b2b-saas: 1
- https://businesswire.com/news/home/20260326755289/en/EBX-Is-Now-Part-of-ON-EBX: 1
- https://chaincatcher.com/en/article/2300720: 1

## In its own words

What Tealium's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Customer Data Platform | Trusted Data for AI (https://tealium.com/)
- For: Marketing, data analytics, and AI teams (https://tealium.com/)
- Integrations claimed: 1300 (https://tealium.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, ISO 42001, HIPAA
- Customers named: Spark New Zealand, Sportsbet, Legal & General

## What it publishes

Every page tealium.com exposes, read 2026-09-29: 7247 addresses. By kind, pages and the last 90 days:

- blog: 1014 pages, 17 in the last 90 days, latest 2026-09-28
- case study: 108 pages, 7 in the last 90 days, latest 2026-08-13
- webinar or virtual event: 201 pages, 13 in the last 90 days, latest 2026-09-23
- conference or event: 214 pages, 14 in the last 90 days, latest 2027-01-10
- report or ebook: 238 pages, 5 in the last 90 days, latest 2026-09-01
- comparison: 19 pages, 0 in the last 90 days, latest 2026-04-26
- template or tool: 16 pages, 0 in the last 90 days, latest 2026-02-02
- glossary or explainer: 57 pages, 0 in the last 90 days, latest 2026-05-28
- podcast or video: 431 pages, 2 in the last 90 days, latest 2026-07-22
- news or press: 253 pages, 1 in the last 90 days, latest 2026-08-31
- Recent: 2027-01-10 conference or event: Nrf 26 retails big show https://tealium.com/event/nrf-26-retails-big-show
- Recent: 2026-09-28 blog: California consumer privacy act https://tealium.com/california-consumer-privacy-act/
- Recent: 2026-09-24 blog: Inside the gardens you own nothing https://tealium.com/blog/media/inside-the-gardens-you-own-nothing
- Recent: 2026-09-23 webinar or virtual event: 11 6 26 olive oil tasting experience virtual event https://tealium.com/event/11-6-26-olive-oil-tasting-experience-virtual-event/
- Recent: 2026-09-23 conference or event: 12 7 26 tealium vip suite ny rangers game https://tealium.com/event/12-7-26-tealium-vip-suite-ny-rangers-game/
- Recent: 2026-09-22 conference or event: Digital marketing for finserv https://tealium.com/event/digital-marketing-for-finserv

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.