# ServiceNow ITSM alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 402 of the 504 answers in the 2 categories where ServiceNow ITSM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/it/vendors/servicenow-itsm/alternatives

## Named instead, most often (every category and segment added)

- Freshservice: 78
- incident.io: 69
- PagerDuty: 48
- Jira Service Management: 34
- ManageEngine ServiceDesk Plus: 13
- Better Stack: 12

## IT service management

**Small business**: 84 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #17 of 17 at 0%).

- Freshservice: first choice in 46 of those 84
- Jira Service Management: first choice in 15 of those 84
- ManageEngine ServiceDesk Plus: first choice in 7 of those 84
- Freshdesk: first choice in 6 of those 84
- NinjaOne: first choice in 2 of those 84
- Spiceworks Cloud Help Desk: first choice in 2 of those 84
- Supportbench: first choice in 2 of those 84
- Desk365: first choice in 1 of those 84

**Mid-market**: 71 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #12 of 12 at 0%).

- Freshservice: first choice in 31 of those 71
- Jira Service Management: first choice in 13 of those 71
- ManageEngine ServiceDesk Plus: first choice in 5 of those 71
- InvGate Service Management: first choice in 4 of those 71
- TeamDynamix: first choice in 3 of those 71
- GLPI: first choice in 2 of those 71
- Freshdesk: first choice in 1 of those 71

**Enterprise**: 33 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #1 of 8 at 66%).

- Jira Service Management: first choice in 3 of those 33
- HaloITSM: first choice in 2 of those 33
- InvGate Service Management: first choice in 2 of those 33
- Freshservice: first choice in 1 of those 33
- ManageEngine ServiceDesk Plus: first choice in 1 of those 33

## Incident management and on-call

**Small business**: 84 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #14 of 14 at 0%).

- incident.io: first choice in 32 of those 84
- PagerDuty: first choice in 12 of those 84
- Better Stack: first choice in 10 of those 84
- All Quiet: first choice in 7 of those 84
- Spike.sh: first choice in 4 of those 84
- TaskCall: first choice in 4 of those 84
- Rootly: first choice in 3 of those 84
- Jira Service Management: first choice in 2 of those 84

**Mid-market**: 75 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #12 of 13 at 0%).

- incident.io: first choice in 31 of those 75
- PagerDuty: first choice in 17 of those 75
- Rootly: first choice in 8 of those 75
- All Quiet: first choice in 2 of those 75
- Better Stack: first choice in 2 of those 75
- FireHydrant: first choice in 2 of those 75
- Squadcast: first choice in 2 of those 75
- ITOC360: first choice in 1 of those 75

**Enterprise**: 55 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #5 of 12 at 4%).

- PagerDuty: first choice in 19 of those 55
- incident.io: first choice in 6 of those 55
- AlertOps: first choice in 4 of those 55
- Incident Tracker: first choice in 2 of those 55
- FireHydrant: first choice in 1 of those 55
- Hyperping: first choice in 1 of those 55
- Instatus: first choice in 1 of those 55
- Jira Service Management: first choice in 1 of those 55

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.