# Persona: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 44 judge labels across 2 categories by 13 of 14 models. Page: https://www.gane.ai/index/it/vendors/persona

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity verification](https://www.gane.ai/index/it/identity/identity-verification/index.md) | 17% | 2 | 12% | 43 |
| [Customer identity and access management](https://www.gane.ai/index/it/identity/customer-identity-and-access-management/index.md) | 0% | 87 | 100% | 1 |

## What the models said for it

- "Given your size, Persona, 1Kosmos, or Veriff are strong starting points worth evaluating in a pilot." (DeepSeek V4 Flash, Identity verification)
- "Go with Persona if your priority is user experience and getting integrated quickly with a modern tech stack." (Qwen 3.7 Flash, Identity verification)
- "My default pick is Persona if you need one configurable system for both people and businesses" (GPT-6 Luna, Identity verification)
- "Start with Sumsub if compliance is critical, or Persona if you need flexibility." (Kimi K2, Identity verification)

## And against it

- "Researchers found roughly 2,500 files of its government dashboard code exposed." (GLM 4.7 FlashX, CIAM)
- "Frequent verification process failures that lock users out of accounts" (DeepSeek V4 Flash, Identity verification)
- "Services such as ID.me and Persona are generally described as legitimate, but legitimacy does not eliminate privacy, account-compromise, or phishing risks." (Perplexity Sonar, Identity verification)
- "Both are strong but can be pricier or less specialized in high-volume global docs compared to Sumsub." (Grok 4.20, Identity verification)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 1 | 1 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 3 | 1 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Persona, from 118 of the 128 answers that named it (only the models that return a source list).

### Domains cited

- bureau.id: 47
- veriff.com: 42
- gbg.com: 33
- g2.com: 32
- stackgo.io: 31
- beverified.org: 28
- shuftipro.com: 28
- 1kosmos.com: 27
- startwithidentity.com: 27
- withpersona.com: 22 (its own site)

### Pages cited

- https://bureau.id/resources/blog/identity-verification-solutions: 31
- https://stackgo.io/resources/identity-verification-service-providers: 31
- https://beverified.org/providers/identity-verification: 26
- https://shuftipro.com/blog/best-identity-verification-software-providers: 26
- https://1kosmos.com/resources/blog/best-identity-verification-software-providers: 22
- https://veriff.com/pricing: 20
- https://bureau.id/resources/blog/identity-verification-api: 18
- https://veridas.com/en/identity-verification-companies: 17

## In its own words

What Persona's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Online identity verification software that helps any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle. (https://withpersona.com/)
- For: any business, from any industry (https://withpersona.com/)
- Price stated: Starting at $250/month (minimum contract term of 12 months) (https://withpersona.com/pricing)
- Starting price: 250 (https://withpersona.com/pricing)
- Free plan or trial: free Starter plan (https://withpersona.com/pricing)
- Certifications: SOC 2 Type II, Privacy Shield, GDPR, CCPA
- Hosting: EU
- Customers named: OpenAI, Coursera, Brex, Lime, Twilio, Cisco, Square Capital, Branch

## What it publishes

Every page withpersona.com exposes, read 2026-10-05: 2699 addresses. By kind, pages and the last 90 days:

- blog: 429 pages, 0 in the last 90 days, latest undated
- case study: 55 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest undated
- conference or event: 46 pages, 0 in the last 90 days, latest undated
- report or ebook: 104 pages, 0 in the last 90 days, latest undated
- comparison: 29 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 31 pages, 0 in the last 90 days, latest undated
- podcast or video: 43 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.