# Optimizely: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 1 category by 7 of 14 models. Page: https://www.gane.ai/index/it/vendors/optimizely

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Feature flags](https://www.gane.ai/index/it/developer/feature-flags/index.md) | 0% | 17 | 25% | 8 |

## What the models said for it

- "often chosen by teams that want experimentation and digital-experience tooling alongside flags" (GPT-5.4 mini, Feature flags)
- "High-End/Enterprise: LaunchDarkly, Split.io, Optimizely." (MiniMax M2.5, Feature flags)

## And against it

- "Feature management is secondary to their core products" (DeepSeek V4 Flash, Feature flags)
- "Be cautious of LaunchDarkly or Optimizely." (Gemini 3.5 Flash, Feature flags)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Optimizely, from 22 of the 24 answers that named it (only the models that return a source list).

### Domains cited

- growthbook.io: 14
- flagsmith.com: 13
- harness.io: 10
- statsig.com: 10
- getunleash.io: 9
- posthog.com: 7
- ciopages.com: 6
- configcat.com: 6
- convert.com: 6
- github.com: 6

### Pages cited

- https://ciopages.com/buyer-guides/feature-flag-management: 6
- https://convert.com/blog/full-stack-experimentation/feature-flag-rollout-tools: 6
- https://growthbook.io/blog/build-vs-buy-feature-flagging: 6
- https://atlassian.com/dam/jcr:9b83695e-fb2f-48c6-9744-a0385907c7d9/Ecosystem_Whitepaper_Feature%20Flag%20Buyers%20Guide.pdf: 5
- https://flagsmith.com/blog/top-7-feature-flag-tools: 5
- https://getunleash.io/blog/what-should-you-expect-from-enterprise-feature-flags.md: 5
- https://harness.io/blog/feature-flag-tools-compared-10-best-platforms-for-safer-releases: 5
- https://getunleash.io/blog/feature-flag-tools-a-buyers-guide: 4

## In its own words

What Optimizely's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI platform to create and optimize every digital experience. (https://optimizely.com/)
- For: marketing and digital teams; marketers, digital leaders, and product teams; experience-makers (https://optimizely.com/)
- Price stated: Customized pricing to your specific needs (https://www.optimizely.com/plans)
- Customers named: Nike, Zoom, Salesforce, Alaska Airlines, Visa, Admiral, Santander, The Royal Mint

## What it publishes

Every page optimizely.com exposes, read 2026-09-29: 3800 addresses. By kind, pages and the last 90 days:

- blog: 82 pages, 45 in the last 90 days, latest 2026-09-28
- case study: 102 pages, 13 in the last 90 days, latest 2026-09-28
- webinar or virtual event: 85 pages, 0 in the last 90 days, latest 2025-12-11
- conference or event: 11 pages, 3 in the last 90 days, latest 2026-09-28
- report or ebook: 38 pages, 16 in the last 90 days, latest 2026-09-28
- comparison: 29 pages, 0 in the last 90 days, latest 2026-03-13
- template or tool: 7 pages, 1 in the last 90 days, latest 2026-09-28
- glossary or explainer: 1606 pages, 4 in the last 90 days, latest 2026-09-03
- podcast or video: 23 pages, 16 in the last 90 days, latest 2026-09-28
- news or press: 79 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 case study: Australian red cross https://www.optimizely.com/field-notes/customer-stories/australian-red-cross
- Recent: 2026-09-28 case study: DAddario2 https://www.optimizely.com/field-notes/customer-stories/dAddario2
- Recent: 2026-09-28 case study: Dakota supply group https://www.optimizely.com/field-notes/customer-stories/dakota-supply-group
- Recent: 2026-09-28 case study: Docusign https://www.optimizely.com/field-notes/customer-stories/docusign
- Recent: 2026-09-28 case study: Alaska airlines video https://www.optimizely.com/field-notes/customer-stories/alaska-airlines-video
- Recent: 2026-09-28 case study: Eftsure https://www.optimizely.com/field-notes/customer-stories/eftsure

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.