# mParticle: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/it/vendors/mparticle

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer identity and access management](https://www.gane.ai/index/it/identity/customer-identity-and-access-management/index.md) | 0% | 79 | 100% | 1 |

## And against it

- "Pure enterprise CDPs like Salesforce Data Cloud or mParticle, unless you have bigger budgets/resources." (Llama 4 Maverick, CIAM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named mParticle, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- aicostadvisory.com: 2
- descope.com: 2
- gane.ai/index: 2
- okta.com: 2
- auth0.com: 1
- chaincatcher.com: 1
- fantasticit.com: 1
- jumpcloud.com: 1
- peerspot.com: 1
- redpointglobal.com: 1

### Pages cited

- https://aicostadvisory.com/c/customer-identity-ciam/guide: 2
- https://descope.com/blog/post/customer-sso-solutions: 2
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution: 2
- https://okta.com/resources/whitepapers/not-all-identity-clouds-are-created-equal: 2
- https://auth0.com/b2b-saas: 1
- https://chaincatcher.com/en/article/2300720: 1
- https://fantasticit.com/cloud-based-identity-management-a-comprehensive-guide-to-idaas: 1
- https://jumpcloud.com/blog/benefits-idaas: 1

## In its own words

What mParticle's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The performance CDP that turns customer data into audiences, actions, and growth. (https://mparticle.com/)
- For: CMOs (https://mparticle.com/)
- Price stated: Request pricing (https://mparticle.com/)
- Integrations claimed: 300 (https://mparticle.com/)
- Certifications: GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II
- Customers named: CKE brands, Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna

## What it publishes

Every page mparticle.com exposes, read 2026-09-29: 1586 addresses. By kind, pages and the last 90 days:

- blog: 159 pages, 0 in the last 90 days, latest undated
- case study: 47 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 7 pages, 0 in the last 90 days, latest undated
- report or ebook: 277 pages, 0 in the last 90 days, latest undated
- comparison: 22 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest undated
- news or press: 51 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.