# Microsoft Purview alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 1,117 of the 1,512 answers in the 6 categories where Microsoft Purview holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/it/vendors/microsoft-purview/alternatives

## Named instead, most often (every category and segment added)

- Smarsh Enterprise Archive: 39
- CoreView ONE: 34
- Microsoft 365 Admin Center: 31
- Atlan: 30
- Microsoft Defender for Cloud: 27
- AdminDroid 365: 26

## Data security posture management

**Small business**: 46 of 84 answers did not name Microsoft Purview (Microsoft Purview is #1 of 11 at 30%).

- Wiz: first choice in 8 of those 46
- Cyera: first choice in 6 of those 46
- Microsoft Purview Suite for Microsoft 365 Business Premium: first choice in 3 of those 46
- Sentra: first choice in 3 of those 46
- Wiz DSPM: first choice in 3 of those 46
- Amazon Macie: first choice in 2 of those 46
- AWS Trusted Advisor: first choice in 1 of those 46
- Aikido Security: first choice in 1 of those 46

**Mid-market**: 53 of 84 answers did not name Microsoft Purview (Microsoft Purview is #1 of 11 at 25%).

- Cyera: first choice in 9 of those 53
- Sentra: first choice in 4 of those 53
- BigID: first choice in 3 of those 53
- Wiz: first choice in 3 of those 53
- Varonis Data Security Platform: first choice in 2 of those 53
- Aikido Security DSPM: first choice in 1 of those 53
- Concentric AI: first choice in 1 of those 53
- IBM Guardium: first choice in 1 of those 53

**Enterprise**: 55 of 84 answers did not name Microsoft Purview (Microsoft Purview is #2 of 12 at 20%).

- Cyera: first choice in 10 of those 55
- BigID: first choice in 7 of those 55
- Varonis Data Security Platform: first choice in 5 of those 55
- IBM Guardium: first choice in 3 of those 55
- Prisma Cloud: first choice in 3 of those 55
- Wiz: first choice in 2 of those 55
- Cyera DSPM Platform: first choice in 1 of those 55
- Forcepoint DSPM: first choice in 1 of those 55

## Communications archiving and compliance

**Small business**: 56 of 84 answers did not name Microsoft Purview (Microsoft Purview is #3 of 12 at 14%).

- MailStore Server: first choice in 9 of those 56
- Smarsh Enterprise Archive: first choice in 5 of those 56
- Google Vault: first choice in 4 of those 56
- ContentCatcher: first choice in 3 of those 56
- Microsoft Purview DLP: first choice in 3 of those 56
- SMTP2GO: first choice in 3 of those 56
- Microsoft 365: first choice in 2 of those 56
- Microsoft Exchange Online Archiving: first choice in 2 of those 56

**Mid-market**: 62 of 84 answers did not name Microsoft Purview (Microsoft Purview is #2 of 13 at 18%).

- Smarsh Enterprise Archive: first choice in 13 of those 62
- MailStore Server: first choice in 6 of those 62
- Global Relay Archive: first choice in 3 of those 62
- Mimecast Cloud Archive: first choice in 3 of those 62
- Microsoft Exchange Online Archiving: first choice in 2 of those 62
- Proofpoint Enterprise Archive: first choice in 2 of those 62
- Smarsh Professional Archive: first choice in 2 of those 62
- AvePoint: first choice in 1 of those 62

**Enterprise**: 66 of 84 answers did not name Microsoft Purview (Microsoft Purview is #7 of 10 at 2%).

- Smarsh Enterprise Archive: first choice in 21 of those 66
- Global Relay Archive: first choice in 8 of those 66
- Proofpoint Enterprise Archive: first choice in 7 of those 66
- Mimecast Cloud Archive: first choice in 5 of those 66
- Comma Compliance: first choice in 4 of those 66
- Jatheon: first choice in 2 of those 66
- OpenText Core Business Communication Archive: first choice in 2 of those 66
- Microsoft Exchange Online Archiving: first choice in 1 of those 66

## Microsoft 365 management

**Small business**: 75 of 84 answers did not name Microsoft Purview (Microsoft Purview is #4 of 12 at 7%).

- Microsoft 365 Admin Center: first choice in 17 of those 75
- AdminDroid 365: first choice in 14 of those 75
- Microsoft 365: first choice in 11 of those 75
- Microsoft Purview Suite for Microsoft 365 Business Premium: first choice in 4 of those 75
- Microsoft Intune: first choice in 3 of those 75
- CoreView ONE: first choice in 2 of those 75
- Microsoft: first choice in 2 of those 75
- Microsoft Entra ID: first choice in 2 of those 75

**Mid-market**: 73 of 84 answers did not name Microsoft Purview (Microsoft Purview is #4 of 13 at 9%).

- CoreView ONE: first choice in 13 of those 73
- AdminDroid 365: first choice in 11 of those 73
- Microsoft 365 Admin Center: first choice in 8 of those 73
- Microsoft Graph PowerShell: first choice in 4 of those 73
- Microsoft 365: first choice in 3 of those 73
- ShareGate: first choice in 3 of those 73
- CIPP: first choice in 2 of those 73
- ManageEngine M365 Manager Plus: first choice in 2 of those 73

**Enterprise**: 62 of 84 answers did not name Microsoft Purview (Microsoft Purview is #2 of 13 at 12%).

- CoreView ONE: first choice in 19 of those 62
- Microsoft 365 Admin Center: first choice in 6 of those 62
- Microsoft Intune: first choice in 5 of those 62
- AvePoint Confidence Platform: first choice in 4 of those 62
- ManageEngine M365 Manager Plus: first choice in 2 of those 62
- AdminDroid 365: first choice in 1 of those 62
- AvePoint Cloud Management: first choice in 1 of those 62
- Entra: first choice in 1 of those 62

## AI security platforms

**Small business**: 75 of 84 answers did not name Microsoft Purview (Microsoft Purview is #8 of 13 at 2%).

- Microsoft Defender for Cloud: first choice in 21 of those 75
- Microsoft 365: first choice in 7 of those 75
- CrowdStrike Falcon Go: first choice in 4 of those 75
- Arcjet: first choice in 3 of those 75
- Sequirly: first choice in 3 of those 75
- Coro: first choice in 2 of those 75
- Lakera Guard: first choice in 2 of those 75
- SentinelOne Singularity: first choice in 2 of those 75

**Mid-market**: 73 of 84 answers did not name Microsoft Purview (Microsoft Purview is #3 of 9 at 6%).

- Microsoft Defender for Cloud: first choice in 6 of those 73
- SentinelOne Singularity: first choice in 5 of those 73
- Microsoft 365: first choice in 3 of those 73
- Palo Alto Networks Prisma AIRS: first choice in 3 of those 73
- Check Point AI Security: first choice in 2 of those 73
- CrowdStrike Falcon: first choice in 2 of those 73
- CrowdStrike Falcon AI Detection and Response: first choice in 2 of those 73
- CrowdStrike Falcon Go: first choice in 2 of those 73

**Enterprise**: 76 of 84 answers did not name Microsoft Purview (Microsoft Purview is #3 of 13 at 7%).

- Check Point AI Security: first choice in 8 of those 76
- Palo Alto Networks Prisma AIRS: first choice in 5 of those 76
- Palo Alto Networks: first choice in 4 of those 76
- WitnessAI: first choice in 4 of those 76
- CrowdStrike Falcon: first choice in 3 of those 76
- Microsoft Defender XDR: first choice in 3 of those 76
- SentinelOne Singularity: first choice in 3 of those 76
- CrowdStrike: first choice in 2 of those 76

## AI governance platforms

**Small business**: 55 of 84 answers did not name Microsoft Purview (Microsoft Purview is #5 of 12 at 2%).

- Strac: first choice in 10 of those 55
- Credo AI: first choice in 5 of those 55
- Fairly AI: first choice in 2 of those 55
- Vanta: first choice in 2 of those 55
- Arize AI: first choice in 1 of those 55
- Arize AI Phoenix: first choice in 1 of those 55
- Arthur AI: first choice in 1 of those 55
- Auditfy Business: first choice in 1 of those 55

**Mid-market**: 65 of 84 answers did not name Microsoft Purview (Microsoft Purview is #4 of 10 at 5%).

- Credo AI: first choice in 13 of those 65
- dope.security: first choice in 5 of those 65
- IBM watsonx.governance: first choice in 4 of those 65
- Govarna: first choice in 3 of those 65
- Strac: first choice in 3 of those 65
- Trustible: first choice in 3 of those 65
- Aicura: first choice in 1 of those 65
- Aurora Trust: first choice in 1 of those 65

**Enterprise**: 62 of 84 answers did not name Microsoft Purview (Microsoft Purview is #4 of 11 at 7%).

- IBM watsonx.governance: first choice in 12 of those 62
- Credo AI: first choice in 8 of those 62
- OneTrust AI Governance: first choice in 5 of those 62
- Pillar Security: first choice in 2 of those 62
- Bifrost: first choice in 1 of those 62
- Databricks Unity Gateway / Unity Catalog: first choice in 1 of those 62
- Govarna: first choice in 1 of those 62
- Holistic AI: first choice in 1 of those 62

## Data catalogs and governance

**Small business**: 59 of 84 answers did not name Microsoft Purview (Microsoft Purview is #6 of 16 at 6%).

- Secoda: first choice in 13 of those 59
- OpenMetadata: first choice in 11 of those 59
- Atlan: first choice in 8 of those 59
- Select Star: first choice in 8 of those 59
- DataHub: first choice in 4 of those 59
- Collate: first choice in 2 of those 59
- dbt Docs: first choice in 2 of those 59
- CastorDoc: first choice in 1 of those 59

**Mid-market**: 57 of 84 answers did not name Microsoft Purview (Microsoft Purview is #5 of 16 at 3%).

- Atlan: first choice in 12 of those 57
- OpenMetadata: first choice in 8 of those 57
- Secoda: first choice in 8 of those 57
- DataHub: first choice in 5 of those 57
- OvalEdge: first choice in 3 of those 57
- CastorDoc: first choice in 2 of those 57
- Alation: first choice in 1 of those 57
- Apache Atlas: first choice in 1 of those 57

**Enterprise**: 47 of 84 answers did not name Microsoft Purview (Microsoft Purview is #6 of 11 at 4%).

- Atlan: first choice in 10 of those 47
- Collibra: first choice in 10 of those 47
- Alation: first choice in 5 of those 47
- Alex Solutions: first choice in 1 of those 47
- DataHub: first choice in 1 of those 47
- Databricks Unity Catalog: first choice in 1 of those 47
- Informatica Intelligent Data Management Cloud: first choice in 1 of those 47
- Metaphor: first choice in 1 of those 47

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
