# Microsoft Entra ID: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 185 judge labels across 12 categories by 14 of 14 models. Page: https://www.gane.ai/index/it/vendors/microsoft-entra-id

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Workforce identity and SSO](https://www.gane.ai/index/it/identity/workforce-identity-and-sso/index.md) | 46% | 1 | 11% | 72 |
| [Multi-factor authentication](https://www.gane.ai/index/it/identity/multi-factor-authentication/index.md) | 29% | 2 | 0% | 56 |
| [Identity threat detection and response](https://www.gane.ai/index/it/identity/identity-threat-detection-and-response/index.md) | 4% | 5 | 20% | 5 |
| [Intelligent document processing](https://www.gane.ai/index/it/it-data/intelligent-document-processing/index.md) | 4% | 10 | 0% | 3 |
| [Non-human identity management](https://www.gane.ai/index/it/identity/non-human-identity-management/index.md) | 0% | 27 | 25% | 24 |
| [Microsoft 365 management](https://www.gane.ai/index/it/operations/microsoft-365-management/index.md) | 0% | 119 | 43% | 7 |
| [Identity governance](https://www.gane.ai/index/it/identity/identity-governance/index.md) | 0% | 39 | 40% | 5 |
| [Customer identity and access management](https://www.gane.ai/index/it/identity/customer-identity-and-access-management/index.md) | 0% | 26 | 0% | 4 |
| [Privileged access management](https://www.gane.ai/index/it/identity/privileged-access-management/index.md) | 0% | 41 | 33% | 3 |
| [Compliance automation](https://www.gane.ai/index/it/security/compliance-automation/index.md) | 0% | 40 | 0% | 2 |
| [Network access control](https://www.gane.ai/index/it/network/network-access-control/index.md) | 0% | 31 | 0% | 2 |
| [Zero trust network access](https://www.gane.ai/index/it/network/zero-trust-network-access/index.md) | 0% | 44 | 0% | 2 |

## What the models said for it

- "Choose Microsoft Entra if the organization is heavily invested in Microsoft cloud and wants NHI capabilities integrated with existing identity and security tools." (Perplexity Sonar, NHI management)
- "stick to the core Identity capabilities provided by your directory provider (Microsoft Entra ID or Okta) which are generally robust and low-maintenance" (Qwen 3.7 Flash, Workforce identity)
- "Start with JumpCloud if you want a unified platform that can grow with you, or Microsoft Entra ID if you're already in the Microsoft ecosystem." (Kimi K2, Workforce identity)
- "Best if your organization is heavily invested in Microsoft 365. Rich conditional access policies and low additional cost if already licensed." (Gemini 3.5 Flash, MFA)

## And against it

- "End of Support for Azure AD and MSOnline PowerShell Modules is planned for Mar 30. Say goodbye to Azure AD and MSOnline PowerShell modules." (Muse Glimmer 30B, M365 management)
- "Microsoft Entra ID - has a negative rate (45%) and is considered a criticized challenger." (Llama 4 Maverick, M365 management)
- "Microsoft Entra ID when your estate is not Microsoft-centered. It can be excellent for Microsoft 365, but non-Microsoft integrations and the best value are less compelling outside that ecosystem." (Perplexity Sonar, Workforce identity)
- "Threat actors develop specialized expertise in dominant platforms like Microsoft Entra ID or Okta, building tools and techniques that work across thousands of customer deployments." (Claude Haiku 4.5, NHI management)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 5 | 1 | 1 | 8 |
| GPT-5.4 mini | 7 | 3 | 1 | 1 | 12 |
| Gemini 3.5 Flash | 5 | 7 | 0 | 3 | 15 |
| Perplexity Sonar | 6 | 5 | 1 | 2 | 14 |
| Grok 4.20 | 8 | 6 | 3 | 3 | 20 |
| Mistral Small | 5 | 1 | 4 | 1 | 11 |
| DeepSeek V4 Flash | 6 | 6 | 2 | 1 | 15 |
| Llama 4 Maverick | 2 | 3 | 2 | 1 | 8 |
| Qwen 3.7 Flash | 7 | 7 | 3 | 1 | 18 |
| Kimi K2 | 3 | 6 | 2 | 2 | 13 |
| GLM 4.7 FlashX | 3 | 8 | 2 | 1 | 14 |
| MiniMax M2.5 | 5 | 6 | 3 | 0 | 14 |
| GPT-6 Luna | 8 | 1 | 0 | 1 | 10 |
| Muse Glimmer 30B | 3 | 5 | 2 | 3 | 13 |

## Sources returned with these answers

The sites and pages cited by the answers that named Microsoft Entra ID, from 499 of the 600 answers that named it (only the models that return a source list).

### Domains cited

- startwithidentity.com: 192
- g2.com: 137
- microsoft.com: 131 (its own site)
- okta.com: 127
- expertinsights.com: 122
- securityboulevard.com: 118
- gane.ai/index: 109
- techrepublic.com: 104
- aimultiple.com: 92
- corma.io: 85

### Pages cited

- https://startwithidentity.com/rankings: 93
- https://techrepublic.com/article/best-multi-factor-authentication-solutions: 90
- https://corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-2026: 69
- https://aimultiple.com/mfa-solutions: 67
- https://okta.com/pricing: 48
- https://expertinsights.com/identity-and-access-management/the-top-multi-factor-authentication-mfa-solutions-for-business: 43
- https://oneidentity.com/learn/top-non-human-identity-and-agentic-ai-security-tools.aspx: 40
- https://encomputers.com/2024/05/best-multi-factor-authentication-small-businesses: 39

## In its own words

What Microsoft Entra ID's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A cloud identity and access management (IAM) solution (https://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-id)
- For: organizations (https://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-id)
- Price stated: Microsoft Entra ID P1 $7.00 user/month, paid yearly; Microsoft Entra ID P2 $10.00 user/month, paid yearly; Microsoft 365 Business Premium $22.00 user/month, paid yearly; Microsoft 365 E3 $39.00 user/month, paid yearly; Microsoft 365 E5 $60.00 user/month, paid yearly; Microsoft 365 Business Premium (no Teams) $18.79 user/month, paid yearly; Microsoft 365 E3 (no Teams) $30.45 user/month, paid yearly; Microsoft 365 E5 (no Teams) $51.45 user/month, paid yearly (https://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-id)
- Starting price: 7.00 (https://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-id)
- Free plan or trial: Microsoft Entra ID has a free edition; Try for free (https://www.microsoft.com/en-us/security/business/identity-access/microsoft-entra-id)
- Customers named: Bridgestone EMEA, ULPGC, Domino’s Pizza Enterprises Ltd., ElringKlinger

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.